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What Does Taylor Swift Have to Do with Digital Marketing? Everything!

by | Dec 16, 2019 | Brand Management, Content Marketing

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an article from Forbes by Senior Contributor, Avery Blank “Taylor Swift’s Christmas Video: A Savvy Businesswoman’s Guide On How To Connect With People”.

I’ll admit it. When I think of people who have inspired me from a business perspective, I don’t think about the popstars my daughter listens to. Therefore, when I came across this article about Taylor Swift and her recently released music video, a Christmas song, being associated with business education, it caught my attention.

According to Blank, Taylor Swift’s video provide three lessons to help improve and strengthen professional relationships. These three lessons are quoted below. But first, I think it is important to state something I was reminded of… It is extremely important for marketers to always keep an open mind so we can see and find inspiration in all aspects of our lives.

Here are the three lessons for business owners in Taylor Swift’s video as identified by Avery Blank.

  1. Be vulnerable.

“Vulnerability is one of the few things people have in common. Everyone is vulnerable. And many do not want other people to know this. Those who reveal their vulnerability, like Taylor Swift, can better connect with people. People who show vulnerability have the confidence to connect with people on the most basic, human level.”

  1. Share what interests people.

“Many people are fascinated by the lives of celebrities, including Taylor Swift. People want to know what clothes they wear, what they eat for breakfast and how they grew up. People want to see how others live their lives. People want to know people’s life stories, and home videos are a window into people’s stories.”

  1. Don’t wait for a perfect product.

“Sometimes, you just have to put it out there. Don’t wait until that video or piece of writing is perfect. The product may never be perfect. Don’t delay. Not everything has to be highly edited or produced. Sometimes, the product is best when it isn’t perfect. Sometimes the product is best when it is raw. “

At the end of the day, it all about connecting with people and understanding the significant roll connections with people play in digital marketing. If you are wondering how to better connect with your audience, DirectiveGroup is here to help!


"Few things help an individual more than to place responsibility upon him and to let him know that you trust him."
- Booker Washington