Generic selectors
Exact matches only
Search in title
Search in content
Generic selectors
Exact matches only
Search in title
Search in content
Select Page

[Blog Abstract] Content Marketing For Law Firms

by | Sep 30, 2019 | Content Marketing, Digital Marketing

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Marketing Strategist, Todd Rader, discusses the recent Forbes article, Content Marketing For Law Firms (Hint: Legal Content Doesn’t Have To Be Boring) by Alex Valencia, Forbes Agency Council Member.

While this article speaks specifically to the stereotype of the legal industry as being strict, stuffy and, ahem, boring, its insight applies to many B2B marketers seeking to engage customers. Eighty-four percent of people expect brands to produce content that entertains, provides solutions and produces experiences and events. This is a high bar to achieve and success requires customer insight, a strategic plan, and creative expertise.

Content marketing represents 26% of the overall marketing budget on average. It creates brand awareness, builds trust, provides information, increases loyalty and boosts leads and demand. Content marketing is 62% less costly than traditional marketing tactics and generates about 3 times as many leads. So knowing where and how to invest most effectively is a must.

Steps to creating winning content

  1. Ask the user.
  2. Build a content marketing strategy.
  3. Write for the reader, then for Google.
  4. Tell a story and connect.
  5. Mix it up with media.
  6. Create a consistent posting schedule.
  7. Stay on top of trends.
  8. Keep what works, nix what doesn’t.

Fifty-one percent of content consumption is driven by organic search. Understanding customer interest and prioritizing it over sales messaging is key to engagement. Most companies (56%) outsource content marketing to leverage the strategic, technical and creative expertise of a partner.

DirectiveGroup is on a quest to inspire, educate and collaborate with marketers like you, to discover and share ideas, and to help you reach your goals. Check out this article and explore opportunities to harness the business-generating power of the internet.

RELATED POSTS…

Tips to Find High-Quality Leads on LinkedIn
Tips to Find High-Quality Leads on LinkedIn

If you are doing B2B marketing, you may already know that LinkedIn can play a colossal part in your success. There is a reason that 94% of B2B marketers choose LinkedIn as their first choice for content distribution. While Facebook and Twitter are also important, over...

read more
5 Common Web Design Mistakes That Will Hurt SEO
5 Common Web Design Mistakes That Will Hurt SEO

Numerous designers and web development teams construct error-filled and user-unfriendly websites that end up hurting their company's design integrity and the overall user experience. Furthermore, any value that can be found even in the best of SEO is harmed. Marketers...

read more
×

Words, words, words... What's a marketer to do?

Leaving so soon? As a parting gift, please take this nice quote with you...

"However much I am at the mercy of the world I never let myself get lost by brooding over its misery. I hold firmly to the thought that each one of us can do a little to bring some portion of that misery to an end."
- Albert Schweitzer
GET IN TOUCH
close slider