Differentiating Your Manufacturing Approach Face it, there are many options out there for distributors, retailers and consumers to choose from. Why then would they choose your product? Supply quality, while it does make a difference, is really a losing argument. Any...
In the TV series Mad Men, a period piece about advertising in the 1960s, a young copywriter suffers a nervous breakdown after his agency replaces its employee break room with a hulking computer. The computers, the copywriter screams, will take over his job… all of...
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Arlin discusses Jaques Begin's Technology: Is It Marketing or IT's Problem? As elements such as website optimization, data integration, and back-end...
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Larry discusses Rich Page's article on landing page optimization. Landing pages are one of the oldest tricks in the book when it comes to internet...
Digitization has given rise to a new breed of customers. This is the breed of customers who surf the internet for material regarding the products they want to buy and are well aware of the specifications they want. These customers seek an online shopping experience...
