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business strategy process

Business: Getting Back To The Future

In the movie franchise Back To The Future, Doc and Marty McFly go into the future, and bring back technology, aiming to utilize future technology in the current or historic world (watch BTTF 3). In Terminator, technology from the future is transported back in time to...

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Role of CRM in the Business Lifecycle

The customer is King. Quick and reliable service to customers is pivotal to the success of any business. Considering the amount of time and money spent on acquiring a new customer for both B2C and B2B businesses, the quality of service provided to the customer is...

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How You Can Build Customer Loyalty

How You Can Build Customer Loyalty

Keeping your current customers happy is just as - if not more - important than acquiring new customers. Focusing on your current clients will definitely set your business apart in the long run. Building customer loyalty will keep your company thriving for years to...

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How Not To Lose Your Marketing Shirt

One of the things that so many companies experience is losing their shirts in well-intentioned marketing programs. This leads to a feeling of hopelessness, at times, for particular types of marketing. In fact, there are ways to ensure you keep that shirt on, and in...

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