Hint, hint: It's about planning. In a previous blog, Marketing Definitions 101, one of DirectiveGroup’s team members wrote an article that discussed the differences between various marketing terms - as we use them - in an attempt to call out more subtle nuances. I’ll...
Companies will experience a higher-level of productivity and efficiency by holding staff accountable for the individual choices they make. Unfortunately, this is frequently accomplished by wielding a specter of fear of punishment or reprisal if performance...
Whether you are only now starting your business, or if you’ve been around a little while, chances are you are following one of two courses of action when it comes to selling your product or your service. You may be one who thinks simply because you have an offering...
Although dependent upon the industry, did you know that many businesses lose up to 40-percent of their customers each year? Though you’re certainly aware that you are experiencing a level of churn, I’ll bet you’re pretty shocked at how high those numbers can get. A...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, Larry discusses the recent Forbes article by Jayson DeMers about marketing trends in 2016. Every year you see dozens of articles about "the hottest...
