From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Kim comments on a LinkedIn article by Google, Keywords to the Wise. If you’ve ever caught yourself wondering why your AdWords campaigns are not...
Profiling your customers and understanding their behavior is a critical part of your marketing success. It helps us in better understand whom we are talking to and how to structure our conversations to have their attention. One of the most successful ways of creating...
One of my colleagues here at DirectiveGroup when asked to review a potential client’s website had this response, “At first glance I feel like the font is yelling at me. No bold. Bold makes me feel even more like I am being scolded.” I‘d venture to say, she did not...
Building trust is pivotal to the success of your eCommerce store or for building the brand for your online business. The best way to strengthen trust is through a strong reputation and meaningful relationships nurtured over time. Here's a closer look at what you can...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, content writer, Bobbi Parke, discusses article, “8 Habits of Critical Thinkers” by Jen Lawrence, who holds an MBA in Finance, and who has widely written...
