Effective email marketing may seem antiquated but it is a relevant way for businesses to engage with consumers and open a direct channel of communication with them. An integrated marketing campaign can use email marketing to nurture and convert contacts into leads....
Getting the implementation of Google Analytics right is step one in determining the ROI of your marketing and PR efforts. Google Analytics is a significant tool for businesses to track their website data. It’s considerably easy to implement, simple to use and above...
As you have probably heard over the last several years, it is estimated that B2B purchasers are 60% through their decision making process, or more, before they ever reach out to a sales team. I have been reading recently different sales experts contesting this figure....
The Online Marketing Buzz For Manufacturers If you do a quick search on Google for Manufacturing Marketing, all of the “hot” online marketing strategies will pop up, promising to grow your brand and increase leads (instantly of course). These strategies range from...
From time to time, DirectiveGroup team members will share their views on a provocative or otherwise thoughtful piece found as they research. Here, Bobbi comments on an article posted on Entrepreneur, Are You a Leader or a Follower? As one who has had many managers...
