Keyword research is an essential part of search-based marketing. It doesn’t matter if it’s SEM or SEO all online campaigns start with some form of keyword research. Search engine marketing is based on showing up the very moment searchers are looking for a solution. And that search is based on a keyword.
Paid advertising uses keywords to create campaigns and ad groups, and organic marketing uses keywords to optimize webpages and create content based campaigns. Both marketing channels are based on the premise of showing up for a specific keyword, phrase or topic when a person uses a search engine to find a solution.
Increase Speed and Performance of SEO
So, what then is the benefit of having both an SEM and SEO campaign running at the same time?Continue reading “3 Benefits of Having Both an SEM and SEO Campaign At The Same Time”