What Does Website SEO And A Book Have In Common?

Is the term Search Engine Optimization (SEO) confusing? Are you not really sure what it means?  SEO can be very complex and hard to understand or explain.   I was enlightened this past week when Zain, our Director of SEO, simply explained that website SEO is just like a book.  A light bulb went on in my head and I thought; “Now that is an easy way to explain the concept of SEO”.

A book and SEO have much more in common than you think and it makes very logical sense.  SEO can sometimes be hard to explain and complex to understand.  Below is a list of analogies (between a book and SEO) that makes SEO easy to understand and remember, even for non-technical people.

  1. There is only one recognized publication in the library; a website domain registered in the Domain Name System or a book registered with the U.S. Copyright
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10,000 Auto Parts: A Part For Every Occasion

When Claude Greiner, the owner of Teddy Bears Auto Salvage, wanted to increase his business, he knew that increasing traffic to his website would make the difference. So he contacted LocalDirective. We thoroughly interviewed the owner of Teddy Bears to determine exactly what his internet marketing needs were. This included geographical marketing to pinpoint exactly who Teddy Bears Auto Salvage’s customers were and where they were located. Claude answered detailed questions about his business goals. LocalDirective did the rest.

The Challenge

Many of Teddy Bear’s customers were located within a 30-mile radius of the salvage yard. Because of the demand of specific auto parts that Teddy Bear carried, the salvage yard also has clientele outside of the local area who had their orders shipped. This included wholesale accounts, specifically other auto parts stores who bought from Teddy Bears and resold to their local clientele.

The Goal

As outlined by … Continue reading

SEO: Rankings Are Not The End All

On the surface it always seems better to be on top. We want to win, to be the best, and having our business highest ranking on the search engine results page feels great. But remember why you created an online presence in the first place: Leads and conversions. You want quality contacts that generate revenue. Having a high ranking keyword is great if it brings you to your goal. However, there are other things to consider.

In The One Mistake That Many CEOs Make About SEO, this problem is identified. The fact is, the top position is only as good as the performance of that keyword. SEO is about finding keywords that generate a ROI (return on investment). If a keyword has a good ROI, it’s a priority keyword. However, it if doesn’t, then reconsider insisting that keyword be top ranking, even if it is a relevant term in … Continue reading