There’s A Blog And There’s A Website…And Now There’s A Blogsite!

social media is about building community

DirectiveGroup is working on a project that we are really excited about. We aren’t quite ready to announce it yet, but we wanted to go ahead and introduce a new concept – the blogsite.

Definition: Blogsite

The term “blog” is a short version of “weblog” which is an ongoing, frequently updated chronicle of information and links. Blogs were meant to allow for quick and easy publication of information. This is different than the traditional website. Updating a website requires technical skills which meant that the process to publish information was slower. However, the power and abilities of a website allowed for robust, interactive delivery of information. A blogsite is a combination of the blog and website where the delivery of information was fast and easy while still maintaining the power of a website.

Our Mission

We were approached by a company that wanted to create a community of like-minded people … Continue reading

When it Comes to Social Media Marketing, Don’t Put the Cart Before the Horse

With the explosion of social media usage, businesses are frantically searching for ways to engage people where they are. And that’s online.

Here are a few facts:

• There are over 500 million active users on Facebook.
• By July 2010, 20 million messages (“Tweets”) were sent through Twitter.
• The change in social media use among Baby Boomers 55-64 rose from 9% in December 2008 to 43% in December 2010.
• Social networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010.

Companies are responding by building Facebook pages, setting up Twitter accounts, and developing corporate blogs. The problem is a lot of these companies are setting up the tools before they actually have a strategy in place.

It really isn’t helpful to simply set up a presence online. There’s much more to it than that. To make the most of social … Continue reading

3 Tips for Improving Your Customer Retention Process

Most business owners know the cost of acquiring a new customer is much higher than retaining a current one. But just in case you need some convincing, here are a few statistics from Leading on the Edge of Chaos by Emmett C. Murphy and Mark A. Murphy.

1. Acquiring new customers can cost five times more than satisfying and retaining current customers.

2. A 2% increase in customer retention has the same effect on profits as cutting costs by 10%.

3. The average company loses 10% of its customers each year.

4. A 5% reduction in customer defection rate can increase profits by 25-125%, depending on the industry.

5. The customer profitability rate tends to increase over the life of a retained customer.

Those numbers are pretty astonishing and they point out just how critical it is to spend time improving your customer retention process.

Happy customers are active customers

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What about Facebook?

If you’ve been watching any portion of popular media lately, there are two important things you’ve recently seen with regard to Facebook:

  1. The Social Network, story of Mark Zuckerburg and Facebook, won 4 Golden Globes
  2. Facebook was the most visited site in 2010, outranking Google.

Why all the hubbub about this place where people play games and connect with old college friends?

Facebook Is More Thank Social Nonsense

Social Networking has often been looked at as a waste of time where people gripe about work and life, or play games and other unproductive activities. When we look at the potential impact Facebook offers to businesses, here are some vital statistics you should know:

  • Facebook currently boasts more than 500 million users worldwide, about 70% in the United States
  • About 50% of Facebook users log on in any given day (that’s roughly 175 million in the US)
  • The average user has
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Now is the Time: 5 Easy Steps To Get Started in Social Media

You’ve heard about the explosion of social networking sites. Over 400 million people worldwide use one or more. A social networking site is a place of social interaction. On Facebook, members become friends, share information, invite each other to events, and engage in other social activities. On Twitter, people share brief messages or updates with one another. Individuals, organizations, and businesses take part. Have you ever wondered if you should get involved, and if so, how?

You may be hesitant to try something new; however with the enormous traffic that these sites receive, it’s time to make your presence known! Not only is social networking a strategy to increase revenues and/or deepen customer relationships, it is also a fabulous Search Engine Optimization (SEO) technique for linking to your website.

Here is a simple 5-step process, adapted from the article, “5 Steps to Get your Business Ready for Social Media” to … Continue reading