Three Reasons You Need A Marketing Technologist. Now.

Prior to starting an online marketing agency in the mid-2000s, I was a business strategist, first for one of the top consulting firms, and then later for a smaller, more focused company. My grounding is in business intelligence but my heart has always been in marketing. Well over a decade ago, I worked with Fortune 50 companies, and what my company brought to them was a unified blend of technologists and business strategists. The value of this was that there’d be no strategy developed that was not technologically feasible, and that technologists, once understanding the business strategy, would be able to suggest new technology solutions that wouldn’t have come to mind had we followed the then-common linear process of strategy first, technology solutions second.

That approach really resonated with me. And, as we worked with some of the world’s largest companies on technology-based solutions, I saw the fruitfulness in action. … Continue reading

Social Media Analysis – Part 1

What Is It And Why You Need To Harness It

Sociology 101 And The Fond Recall of Simple Social Network Maps

Network Maps help us understand big data.

I will start with a confession: I always wanted to be a sociologist but never could see how to make an interesting, non-academic career out of it. Yes, that dates me. However, I did the next best thing, which was to focus on behavioral economics, moving ultimately into business intelligence. Extracting actionable information from data.

Now, PhD sociologists, of course, are in high demand. Particularly as the *big brands* wrestle with *big data* of which an increasing percentage is of the social signals kind. As I follow the unfolding of this social data era, I think fondly of my first social network maps. Back when I thought it was awesome just to map out how information flowed between individuals, groups or organizations.

The New Era: Big <Data> Relevance In

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