From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses an article by Shanelle Mullin at ConversionXL, “Email Testing: Going Beyond Open Rate and Click Rate″.
If you’re using email as one of your marketing channels, you probably have a pretty sophisticated team helping you analyze the data and test rigorously to make sure the results you achieve with your email campaign are aligned with your business goals.
No? That’s O.K. You’re not alone. Technically, you don’t need a team. But being successful at email marketing is a massive undertaking that requires lots of optimization and testing. Continue reading “Email Marketing: Looking Beyond the Open Rate and Click Rate”