[Blog Abstract] 8 Proven Ways to Make Cold Emails Work for You

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager of Web Development, Irina Boudreau, discusses an article by Rimma Sytnik at ConversionXL, “Cold Emails: Can They Work, Or Are They Just Spam?”.

Happy New Year, friends! 2020 is upon us and we’re taking a look at one oldie-but-goodie marketing tool that is still as effective today as it was in 1978. We are talking about email marketing. Can you believe that the first marketing email was sent in 1978?!

40+ years later it’s been tried and perfected (or attempted to be) by many. In this article, we’ll focus on using emails as part of an outbound lead generation strategy.

Continue reading “[Blog Abstract] 8 Proven Ways to Make Cold Emails Work for You”

Email Marketing: Looking Beyond the Open Rate and Click Rate

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses an article by Shanelle Mullin at ConversionXL, “Email Testing: Going Beyond Open Rate and Click Rate″.

If you’re using email as one of your marketing channels, you probably have a pretty sophisticated team helping you analyze the data and test rigorously to make sure the results you achieve with your email campaign are aligned with your business goals.

No? That’s O.K. You’re not alone. Technically, you don’t need a team. But being successful at email marketing is a massive undertaking that requires lots of optimization and testing. Continue reading “Email Marketing: Looking Beyond the Open Rate and Click Rate”

Artificial Intelligence and Your Email Strategy

Artificial Intelligence is now becoming widely available and is prized for the power it has to change the way we conduct business. Unfortunately, email marketing is still akin to a crapshoot for even experienced marketers who struggle to create content that is personalized for the specific needs and behaviors of the individuals on their lists.

Thankfully, Artificial Intelligence has arrived and is more than capable of closing that gap and offering the 1 on 1 personalized feel each of us desire when we open an email. Our email campaigns no longer need to be limited by one size fits all emails which understandably suffer from dismal open and CTR rates. Someone cue the hallelujah chorus, please!

In addition, we are now able to dissect our email campaigns, identify which strategies are truly working for us and modify methods that are not performing well. This level of personalization and behavior data … Continue reading

4 Email Marketing Tips For The B2B Marketer In 2018

There are 4.35 billion email accounts worldwide,and 196 billion emails are sent out daily! Mind blown? With so many emails reaching our inboxes daily, no wonder B2B brands find it a real struggle to make their email messaging stand out. Nonetheless, email marketing can be a highly valuable tool to reach new potential customers and drive business value. Email is an effective and affordable channel for direct engagement and it can be used successfully to increase conversions and revenue per customers. This requires being smarter and adapting one’s approach to today’s user habits, specifically knowing that time and attention are both in short supply with most customers accessing email through their mobile phones. Integrating modern email marketing tactics into existing lead nurturing efforts can help deliver unbelievable results, thanks to the higher deliverability of relevant content and personalized communications directly to leads and better targeting.

1. Optimize Emails for Mobile

Continue reading

Benefits Of Adding Social Media To Your Marketing Automation Mix

With new digital marketing tools becoming more powerful and accessible thanks to the B2B software-as-a-service revolution, not just large enterprises but SMBs can also use resources like business intelligence data platforms, mobile app development, etc. And there is no better game changing digital marketing tool for businesses engaged in the digital spaces as marketing automation.

A marketing automation platform allows marketers to score, nurture, and attribute leads by analyzing digital footprint trails that users leave behind them when browsing the Internet. A report by Emailmonday confirms that more than half the B2B companies (58%) plan to use marketing automation technology. According to Oktopost, companies that utilize marketing automation on average enjoy a 68% increase in customer engagement and a 77% increase in conversions.

Bet you have already figured out how best to utilize the marketing automation platform and understand the nitty-gritty’s of approaching potential customers by sending automated direct … Continue reading

Personal Email Marketing Strategies to Win Customers

Email marketing can help businesses effectively connect, nurture and engage with their community base. Real email marketing success depends on open rates. The one big step that email marketers can take to get the end user to actually open the email is to personalize their emails. There is compelling evidence to prove that personalized emails get better results because they are tailored to meet consumer needs and interests. In an eConsultancy report, a whopping 74% of marketers agree that targeted personalization increases customer engagement. A study by Experian confirmed that personalized promotional emails had 29% higher unique open rates and 41% more unique click-through rates. Another report by Statista in 2014 concluded that personalized email messages show improved open rates of 17.6% in comparison to 11.4% for emails without personalization.

People feel more loyal to brands that better understand them and their specific needs. Businesses have to be authentic and … Continue reading