From the vantage point of mid-year 2019, we look at the last few years and realize that long gone are the days where social media was a small contributor to marketing success, and boy has everything else digital changed as well. These days, an effectively executed...
![[Blog Abstract] Instagram Keeps Making Strides Toward Becoming a Prominent E-Comm Platform](https://www.directivegroup.com/wp-content/uploads/2019/05/instagram-ecomm.jpg)
From time to time, team members will share their views stimulated by content from an industry thought leader or news article. Here, our Project Manager, Irina Boudreau, discusses the recent e-commerce developments on the ever-popular Instagram social platform. The...
The savvy marketers, managers and marketing executives at mid-size companies have already started looking into new digital marketing innovations that can help improve performance this year. In 2019, now more than ever before, your approach to social media marketing...
The next technology revolution has already arrived in the form of Artificial Intelligence. For marketers and businesses, it offers more flexibility, deeper insights on consumers based on faster data retrieval, the ability to automate tasks and also vast improvement in...
The digital footprints left by users sharing personal data online with web cookies tracking every click has given modern marketer’s an unprecedented insight into consumers. Digital data informs the way businesses serve up solutions tailored to users’ individual needs....
