What Is It And Why You Need To Harness It Sociology 101 And The Fond Recall of Simple Social Network Maps I will start with a confession: I always wanted to be a sociologist but never could see how to make an interesting, non-academic career out of it. Yes, that...
February being the “month of love” has made me reflect on how we communicate love for customers and potential customers in marketing. If you've read anything in way of marketing over the last year, you’ll remember how much of the focus of marketing has moved away from...
When was the last time you were in conversation with an SEO Agency/Consultant or Internet Marketing Firm that “guaranteed” to get you to the top of Google? My guess is it’s not been that long as these companies are still out there en mass, and are willing to sell you...
What is SOLOMO you ask? Great question, it stands for SOcial, LOcal, and MObile, which addresses the addition of local information to the search engines, and is the trend we’re seeing take shape across the marketing landscape. The old model of marketing says that if...
Google is always up to something and let’s just say Google is at it again. This time the changes affect local businesses and how customers find and interact with you. Google Places has officially been retired and the new and improved Google Plus Local is taking over,...
