As we spend more time at home, viewer attention is shifting even more to online entertainment options. People are streaming on TV screens and using their mobile devices to watch their favorite shows more than ever, and that is opening additional opportunities for...
In addition to well researched and optimized keywords, choosing—and continuously adding negative keywords ensures that you get the most qualified traffic based on your campaign goals. Negative keywords are one of the most powerful, and under-used, tools you have in...
Facebook began rolling out a new feature to its search engine in late October 2019 – Search placements. Meaning that your Facebook ad can now show up in results from the search box. This development caters to advertisers by making the search box tailored to reach...
We’re used to using the Facebook pixel to collect data on user’s browsing histories and should users elect to “clear” history, that is about to change. The only question is by how much.
Marketers are opportunists, and the best way to confront this situation is to adapt and find a way to use it to our advantage. Digital marketing is a constantly evolving industry, so here’s what we can do:
![[Blog Abstract] Average Position – Out with the Old, In with the New](https://www.directivegroup.com/wp-content/uploads/2019/09/average-position-no-more.png)
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses the recent article by Jess Armstrong at WordStream, “Goodbye, Average Position: Everything You Need to...
