As a business owner, hopefully you have developed a business plan that defines the goals and strategies you want your business to achieve. But, have you developed a marketing strategy for your business? It doesn't matter if you are starting a new business or running...
digital marketing
Did You Get This Email Too?
Not enough site traffic. Could be due to Google update? You receive an email with the above subject line or something similar and then panic. Is it true? What should you do? Let’s look at the facts and details. First of all it is spam and the sender knows nothing...
Assisted Conversions: Stop Throwing the Baby Out With the Bath Water!
Every marketer is tasked with identifying the marketing vehicle(s) that will result in the most revenue at the lowest cost. During discussions with my clients regarding this endeavor, I often hear pains of frustration. This frustration is primarily caused by the...
How to Recover from the Latest Penguin Update
Have you recently been hit by the big, bad Penguin? Or are you just curious as to how a website could recover from an algorithmic penalty? Either way, this article should shed light on how a website can begin its journey to recovery in the eyes of Google. First, let’s...