Studies show that the average person reads only 28 percent of the words on a typical webpage. Customers are looking for the information they want, and if they aren’t able to find that information quickly, they will go to another site. However, the hard statistics and...
Traditionally, productivity tips come in the form of creating a better to-do-list. We’re not going to do that today, I promise. List are important, but being a productive business person entails so much more. Things like managing your environment and energy reservoirs...
Your website has an expiration date. When your site first goes live you won’t know when that expiration date is. However, just like a home's interior, time passes and design evolves. The burn-orange shag carpet popular in 1970s living rooms seems straight out of a...
By the end of this year, there will be more than one billion websites on the Internet. That's one billion competitors vying for the time and attention of potential customers. While a powerful, user-friendly site still serves as the foundation for any solid online...
Face it: everyone has a limited marketing budget. While one limit may be higher than another, everyone has a limit at some point. The question for every marketing program will inevitably be: is this going to pay off? This is a fantastic question, and one that needs to...
