Digitization has given rise to a new breed of customers. This is the breed of customers who surf the internet for material regarding the products they want to buy and are well aware of the specifications they want. These customers seek an online shopping experience...
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Arlin discusses Bryan Eisenberg's Amazon's Performance Secrets. Given Amazon’s dominance over modern e-commerce, it’s easy to forget that it began as...
None of us like it when something unexpected comes up, like an unexpected health issue or hospital visit. I recently had one of these such experiences, and during my short stay, I learned a couple things that are perfectly applied to businesses looking to build their...
Prior to starting an online marketing agency in the mid-2000s, I was a business strategist, first for one of the top consulting firms, and then later for a smaller, more focused company. My grounding is in business intelligence but my heart has always been in...
I'm a marketer who works for an advertising agency. Imagine my dismay when I saw the following article in LinkedIn titled, "Why Companies Shouldn’t Hire Creative People". My first thought was "You have got to be kidding!" Then, I read the article. To be honest, I had...
