The holiday season is often the most important time of the year for ecommerce businesses. Almost all the successful eStores experience higher volume of sales and even a major chunk of their yearly revenue during this season. The increased activity during this season...
digital marketing
How Humor Can Help Your Marketing Content
“Laughter is the best medicine!” Why use humor in your marketing content? Humor is a hook! It can have the same impact as a strong headline that grabs the audience’s attention. A benefit of adding humor in your marketing campaigns is that it makes the audience more...
Programmatic Advertising – The Good, The Bad, and The Ugly
Increasing in popularity, the 2015 online marketing buzzword is predicted to be Programmatic Advertising (AKA - Automated Buying, Programmatic Marketing, Machine-Based Buying and many more). As you may have noticed, the internet is plagued with even more definitions...
Thought Leadership – How to Dominate Your Online Space
The internet is playing an increasingly important role in influencing the purchasing decisions of your customers. For that reason, many businesses are looking for creative ways to influence the decision making process of prospective customers by establishing...
Top 5 Mistakes While Implementing CRM Systems
CRM offers a wide array of features for its users. While some companies use it for tracking their leads, some might extend it to marketing automation and customer service. Whatever the mode of usage, CRM is one of the key drivers for the success of a company. While...