Obtaining, measuring and successfully using data gleaned from customer feedback is invaluable for any business. You need to know your customers are satisfied. A satisfied customer is a loyal customer. A loyal customer will not only continue to buy from you, but will...
As you have probably heard over the last several years, it is estimated that B2B purchasers are 60% through their decision making process, or more, before they ever reach out to a sales team. I have been reading recently different sales experts contesting this figure....
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Mark comments on an article posted on Forbes Blog by Adam Marchic, Why Growth Hacking Needs To Grow Up. As a direct response online marketer, I have...
From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Larry comments on an article posted on Forbes by Nicole Leinbach-Reyhle. It seems like there is still the idea going around with small business owners...
As a small and or medium-sized business, you may look to companies like Apple Inc., or Microsoft Corporation for a good model to emulate when it comes to marketing and advertising. You see droves of people waiting for the release of the new MacBook Air and think, “If...
