Loyalty occurs when a customer feels so h4ly about your hospitality company that other choices are almost never considered. These customers often start referring to your organization as their restaurant, hotel or entertainment venue. Loyal customers tell managers when...
The savvy marketers, managers and marketing executives at mid-size companies have already started looking into new digital marketing innovations that can help improve performance this year. In 2019, now more than ever before, your approach to social media marketing...
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent Branding Strategy Insider article, “Brand Management in the Age of AI” by Kevin Keohane. This is an...
DirectiveGroup helps our clients dominate their online space through strategically cohesive, tactically brilliant, fully integrated digital marketing programs built on a foundation of business intelligence. In a nutshell, we deliver results. 10 Years Ago... ......
Do you know what people are saying about you online? Traditional marketing has always known the value of word of mouth marketing. Today the internet, well, more specifically search engines, has made knowing what people are saying about you even more important than...
