Managers in marketing and sales organizations in mid-size companies and larger enterprises struggle with the number of martech solutions needed to effectively run their departments. It has been said that the marketing stack in any given marketing group includes somewhere above 90 cloud-based solutions, and this number is only expected to grow.

This presents a problem on a number of fronts. Learning and managing across multiple technology platforms is just plain difficult, even for the brightest and most adept of marketers. It becomes even more problematic when there is a need to share data or to optimize marketing or sales performance across these platforms. Marketing and sales organizations struggle to deliver results when performance must be optimized across multiple platforms, and many are drowning an explosion of data that has to be manipulated and combined to be understood and acted on. Can you say 'overwhelm'?

Looking for Expert Guidance for AI & MarTech Selection & Implementation?

DirectiveGroup specializes in identification, selection, implementation, integration and optimization of tools for the marketing tool stack, with a focus on data and analytics SaaS tools for accelerated performance through artificial intelligence. The value of this is that you have a partner you can count on to help you determine the best tools for your marketing needs, but most importantly, can join your team on a project basis to go through the implementation process and then can provide temporary or ongoing assistance to optimize performance through use of these tools.

The Benefits You’ll Derive from DirectiveGroup's MarTech Integration Programs

Many CMOs say that the cost/value equation of MarTech tools has precluded them from many second-shelf projects that are “important” but “not urgent” and so continually areput on the back burner. Of course, these pet projects may just be the ones that will really differentiate your company, but you are stuck in the weeds of your foundational tools. And, to make it worse, much of the cost has to do with the less than optimal performance of the tools you’ve already implemented. What if you could change that? What if you could actually achieve top performance by making better use of the data that come from the tools you already have, so that you could optimize your marketing programs and either improve your ROI or reduce your marketing spend to get the same results. Wouldn’t that give you the extra cash you need for those important but not urgent projects?