More and more companies are appreciating the value that a content marketing strategy brings to their overall success. A study by the Content Marketing Institute (CMI) states that 75% of the most effective enterprise content marketers have a documented strategy. By...
Kickstarter reports 327,800+ projects have been posted on their platform, and about 117,000 of them have been funded. Yet, the difference between crowdfunding success and failure isn't just about getting funded—it is in exploring and implementing the steps that go...
Bring positive energy to the pillow. From time to time DirectiveGroup team members will comment on a piece of content they see online. In this post, Kim Figor gives her opinion on 5 Mini Habits That Will Turn You Into a Morning Person This Year an article from Quora,...
The holiday season is defined as a time with family and friends, food, and gift giving. Throughout the year, people are always looking to find the best and most unique gifts for their loved ones, but are you reaching these consumers before they make their purchasing...
With only a week to go before the year ends, marketing leaders from around the world are gathering their teams together in an effort to interpret 2016 trends in a manner that will result in success in 2017. In many circumstances, the question being pondered is how to...
