From time to time, team members will share their views stimulated by content from an industry thought leader. Here, social media expert Alexandra Sciocchetti discusses the recent McKinsey article, "The Great Consumer Shift: 10 charts that show how US shopping behavior...
Do you need to improve your marketing conversions? Understanding the principles behind neuromarketing and applying them through some simple hacks can help. The book Neuromarketing by Patrick Renvoise and Christophe Morin introduced marketers to the concept of three...
Yes, Google is a public company whose mantra needs to be "increasing shareholder value." But unfortunately, there are a few "features" in Google Ads that maximize Google revenue by hiding default options that eat advertiser spend without delivering value. We'll start...
Wondering how Google scripts can automate your business? Here is everything you need to know to get you started. In this article we will cover: What is a script/ how is it used How to use Ad scripts How can scripts help improve Google Ads Top Google Ad Scripts Finding...
Snapchat is a social media platform on the rise. A favorite for the younger generation, Snapchat reached 90% of all 13-24-year-olds and 75% of all 13-34-year-olds in the US last year. These trends are only growing as more and more teens abandon Facebook and head to...
