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What is Message Match and Why Does It Matter?

What is Message Match and Why Does It Matter?

What is message match? When most people speak of message match, they are referring to the copy on an ad matching closely or exactly to that of the landing page. The main idea is that your landing page delivers on the promise of the ad. The big idea should be...
How To Give Your Business An Unfair Advantage

How To Give Your Business An Unfair Advantage

How cool would it be to know that every product or service you ever offered (before launching), would be successful? What if you never had to struggle to get new customers or traffic to your website? Impossible.  Right? We’ll on March 31st, 2016, Elon Musk launched...
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"You better live your best and act your best and think your best today, for today is the sure preparation for tomorrow and all the other tomorrows that follow."
- Harriet Martineau

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