Keyword Research Keyword research is an essential part of search-based marketing. It doesn’t matter if it’s SEM or SEO all online campaigns start with some form of keyword research. Search engine marketing is based on showing up the very moment searchers are looking...
What is message match? When most people speak of message match, they are referring to the copy on an ad matching closely or exactly to that of the landing page. The main idea is that your landing page delivers on the promise of the ad. The big idea should be...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Mark Bowens, discusses the recent updates to Google’s algorithm, “Penguin 4.0: what does it mean for SEO...
How cool would it be to know that every product or service you ever offered (before launching), would be successful? What if you never had to struggle to get new customers or traffic to your website? Impossible. Right? We’ll on March 31st, 2016, Elon Musk launched...
Content marketing is an important strategy for B2B organizations and according to the Content Marketing Institute, 88% of respondents said they use content marketing. However, about 70% of those respondents admitted content marketing was ineffective. How do we...
