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YouTube Advertising – 3 Easy Ways to Market Your Business on YouTube

by | Nov 25, 2011 | Social Media Marketing

YouTube is considered to be the second largest search engine behind Google. While you may not consider YouTube to even be a search engine, your customers do, and are watching reviews, “how to” content, and entertaining videos right now.  YouTube reports to receive 800M unique visitors a month. (Yes, that’s an M for million.)

Maybe you have hundreds of videos that you want to use to attract new customers, or you’re wondering how you can leverage YouTube traffic without any video content at all. Whatever the case, YouTube has an affordable advertising solution for your business and in this article we’ll cover 3 easy ways to advertise on YouTube.

YouTube Display Ads

Do you want to advertise on YouTube but don’t have any video content?  No Problem, Invideo display ads allow you to advertise on or next to relevant YouTube videos.  Display ads are the banners ads that pop up at the bottom of the screen when watching a video. Additionally, advertisers can choose to market next to relevant YouTube videos with companion ads at no additional cost.   When a viewer clicks on your ad he is taken directly to your website.

If you already have existing display ads or just want to grow the awareness of a product or service, YouTube display ads can be a very cost effective way to get in front of potential customers.

In Stream Video Ads

InStream video ads are 15 second video clips that appear before or after YouTube videos.  This option is great for businesses that already have video assets.  The 15 second video should immediately capture the viewer’s attention and should also have a very strong call to action. These ads are similar to TV ads but unlike television commercials InStream ads are clickable, and once clicked will take the user directly to your website.

InStream video ads are a great option for branding and growing awareness for your product or service.

Promoted Videos

Promoted videos are very similar to Adwords search ads on Google as they advertise videos next to relevant search results in YouTube.  Promoted videos are usually on top of, or to the right of search results in YouTube. These videos are sometimes highlighted in yellow or light blue to differentiate from the organic YouTube videos.

Promoted video are different than In-Stream video ads and Display ads in that once a viewer clicks on the ad instead of being taken directly to your website, she is taken to your YouTube channel. The YouTube channel will host all of your video content and will also give you an opportunity to engage and interact with potential customers on a regular and frequent basis.

Promoted videos are great for businesses that want to build a community and have valuable content to share on their channel.

Advertise Your Business on YouTube

Display ads, InStream ads, and Promoted videos are all relatively inexpensive when compared to traditional pay per click advertising on Google. YouTube is a great opportunity for any business that has something of value to share with the world, and what better place to do it than YouTube.


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