Generic selectors
Exact matches only
Search in title
Search in content
Generic selectors
Exact matches only
Search in title
Search in content
Select Page

SEO: Rankings Are Not The End All

by | Sep 22, 2010 | Search Engine Optimization | 0 comments

On the surface it always seems better to be on top. We want to win, to be the best, and having our business highest ranking on the search engine results page feels great. But remember why you created an online presence in the first place: Leads and conversions. You want quality contacts that generate revenue. Having a high ranking keyword is great if it brings you to your goal. However, there are other things to consider.

In The One Mistake That Many CEOs Make About SEO, this problem is identified. The fact is, the top position is only as good as the performance of that keyword. SEO is about finding keywords that generate a ROI (return on investment). If a keyword has a good ROI, it’s a priority keyword. However, it if doesn’t, then reconsider insisting that keyword be top ranking, even if it is a relevant term in your field.

Consider the possibility that a relevant keyword may be more relevant to another industry. It could be that the traffic that the keyword attracts is not the customer that generates revenue for your business. It’s that simple.

What’s the cure? Hire a SEO agency that you can trust and that will do a thorough keyword analysis and keyword research. Educate yourself so that you know enough to understand what is going on; don’t be in the dark. Check the numbers; the statistics won’t lie. If you understand enough about what’s going on that you can appreciate the results of your SEO campaign, you are on your way to meeting your goal of leads and conversions.

RELATED POSTS…

5 Common Web Design Mistakes That Will Hurt SEO
5 Common Web Design Mistakes That Will Hurt SEO

Numerous designers and web development teams construct error-filled and user-unfriendly websites that end up hurting their company's design integrity and the overall user experience. Furthermore, any value that can be found even in the best of SEO is harmed. Marketers...

read more
Top Key Metrics for Measuring SEO Success
Top Key Metrics for Measuring SEO Success

The Top 7 Metrics for Measuring SEO Performance    When it comes to SEO, the right metrics are invaluable. They let you know which of your campaigns are producing real results and which are wasting your time and money. You can't improve what you can't measure.    SEO...

read more
×

Words, words, words... What's a marketer to do?

Leaving so soon? As a parting gift, please take this nice quote with you...

"Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen."
- Sir Winston Churchill
GET IN TOUCH
close slider