It comes to no surprise to us here at DirectiveGroup, but a recent survey shows that Search (people using search engines like Google, Bing, and Yahoo to find information) continues to dominate the list of ways that adults find what they need. According to the results of a new survey from the Pew Internet and Life Project, Search is used by 92% of online adults with 59% use search on a typical day.
The Results Are In
Pew began tracking online behavior in 2002 and Search has been at the top of the list since the beginning. What is surprising to some is
that the birth of social media and mobile devices has done little to impact these results. That is not to say that the growth of these online channels hasn’t made a dent in online activity; it certainly has! But in terms of how people spend their time online, Search always has been, and still is, number one.
This Means That Your Business MUST Be “Findable”
The fact that people are spending so much time in search activities is great news to business. This is because in the online world there
is a much more level playing field. In the offline world, marketing and advertising was dominated by the businesses that had the biggest budget. Placing ads in newspapers, magazines and TV and radio commercials took a big chunk of a company’s budget and was totally out of reach for many.
But in the online world, it is possible to get in front of your prospective clients with some creative and effective online marketing techniques such as search engine marketing (SEM), search engine optimization (SEO), and website optimization. And the best news of all is that SEM, SEO and other online marketing is much more affordable.
This study is really great news for businesses. It confirms that people are still looking online for information related to the products and services that want to purchase. The question is; are they finding your products and services?
The Takeaway: It’s Critical To Optimize
If you have an online presence online – congratulations! You have taken the first step toward getting your products and services in front of
your prospective customers. But remember that you need to have a fully optimized presence in order to be found.
If you would like to learn more about these powerful marketing strategies, we offer a free webinar called “Creating A Powerful Online Presence.” This seminar will teach you how putting all of the pieces together to bring new customers to your business.