Select Page


Home / Blog / Search Engine Marketing / Google Authorship Removed… But Why?

Google Authorship Removed… But Why?

by | Jul 12, 2014 | Search Engine Marketing

From time to time, DirectiveGroup team members will share their views on a piece by an industry thought leader. Here, Mark discusses the recent change to Google’s search results.

What happen to the little photos in the Google search results? Josh Mueller, a Google webmaster rep, announced that Google was doing away with the authorship photos. In his short post (see here) he reasoned that Google was trying to make search results consistent across devices and photos basically clutter up the search results. Understandable.

What‘s the real reason Google removed the Authorship photos?

While I do believe Google is always making an attempt to improve search results for users, at the end of the day, I think it’s possible that the photos were drawing too much attention. Yes attention. Attention from Google’s Ad platform Adwords (of course this is all speculative).

Adwords may not be as popular as it was 10 years ago, but still a significant revenue source for Google. And other platforms like Facebook has stepped up their marketing game recently (just check your Facebook news feed for confirmation).

Google’s always changing.

In the end, Google is always changing or evolving – depending on how you see it. And for those of us that have been consistently marketing online over the last 5 to 10 years. This evolution with Google is all we know and what we expect.

What do you think?

Is it about the money?

You can see John’s full post here: https://plus.google.com/+JohnMueller/posts/PDkPdPtjL6j


Top Key Metrics for Measuring SEO Success
Top Key Metrics for Measuring SEO Success

The Top 7 Metrics for Measuring SEO Performance    When it comes to SEO, the right metrics are invaluable. They let you know which of your campaigns are producing real results and which are wasting your time and money. You can't improve what you can't measure.    SEO...

read more
Let’s Talk About Voice Search and Your Website
Let’s Talk About Voice Search and Your Website

Marketing managers and executives faced with marketing decisions should pay more attention to voice search - a hot topic in today's world of digital marketing. Reaching a wider audience has always been the top goal of any business, and the latest trends in search...

read more


Subscribe to Podcast

Accessibility Tools