As we spend more time at home, viewer attention is shifting even more to online entertainment options. People are streaming on TV screens and using their mobile devices to watch their favorite shows more than ever, and that is opening additional opportunities for YouTube advertisers.
YouTube has the highest reach and viewing hours among ad-supported streaming services and represents a quarter of all streaming watch time across (subscription and ad-supported platforms) in the US (Comscore).
Ads on the YouTube platform are a highly effective medium to increase brand awareness and drive traffic. However, it is critical when employing YouTube Ads that a maintenance strategy is in place as new changes to the platform can both provide new opportunities and require modifying ads to maintain and increase ROI.
In fact, several new changes, available now, are designed to make advertising more effective and reach more users. Continue reading “YouTube, New Opportunities for Today”