3 Keys to a Successful Mobile Marketing Strategy during the Holiday Season

The holiday season is defined as a time with family and friends, food, and gift giving. Throughout the year, people are always looking to find the best and most unique gifts for their loved ones, but are you reaching these consumers before they make their purchasing decisions?

Google reported that 64% of smartphone shoppers turned to mobile search for ideas on what to buy before heading into stores. Now more than ever it is vital that your company includes mobile marketing as apart of your marketing strategy.

To maximize your holiday sales, you need to be able to present your product via their mobile device months in advance of the holiday season. Here are 3 simple keys for a successful mobile marketing strategy that your company should implement throughout the year to ensure a successful holiday season:

  • Mobile Friendly Website

Starting off with the basics, you would think that this … Continue reading

Why Is It Important To Have A LinkedIn and Facebook Business Profile?

Social media is the new word of mouth. Surely you have heard that before. But what if your target audience isn’t on social media? It’s possible. But if social media is truly the new word of mouth then you would have to agree that someone who influences your target market is most certainly online and using social platforms. For that and many other reasons, it’s important that your business have some sort of presence on social media—even if it’s just LinkedIn and/ or Facebook. Here are some compelling reasons why.

Reasons Why You Should Create a Company Page on LinkedIn

Back in the day (you know, back in 2010) company pages on LinkedIn were something that was nice to have but wasn’t anything that you should rush out to create. Today, if you are a B2B business, LinkedIn is one of, if not THE, most important tools you can implement. … Continue reading

Surviving the Elections with the Right Media Mix

A couple weeks ago I commented on an article, Clinton v Trump: Why the 2016 Presidential Election will turn Social Media into a War Zone, regarding the presidential election and social media. As promised, here is the follow-up to my article that contains social media statistics you should be aware of as well as how to minimize risk during the election season or any other external factor that may influence the success of your campaigns.

Since we are ending the election season, I did use the presidential election as the main example throughout this article. However, the points made within and the tips are applicable to almost every if not every external factor that impacts consumer behavior.

Over the last several weeks, I’m experiencing drastic changes in social media performance, mostly in Facebook. Although I was prepared for some change in performance, honestly, the degree to which this happened on … Continue reading

Clinton v Trump: Why the 2016 Presidential Election will turn Social Media into a War Zone

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Kim Figor, discusses the importance of understanding how social media is impacted by external factors and the role demographics plays.

Many advertisers have been making predictions for over a year on how social media will be impacted by the presidential elections and how the elections will influence social media. I too have been watching these trends closely for the past year. One of the best articles I have seen is Clinton v Trump: Why the 2016 Presidential Election will turn Social Media into a War Zone, by Erwen Zhu, Student at University of California, Berkeley as it talks directly about the cause as opposed to only the results.

In his article, Erwen Zhu breaks down the demographics behind social media users and compared … Continue reading

Top 5 Most Important Daily Social Media Tasks

Stephen Covey said “The key is not to prioritize what’s on your schedule, but to schedule your priorities.”  With digital marketing, especially social media, there are new things constantly rising to the surface that are vying for your attention.  To be successful it is important to have a social media strategy and to schedule your priorities.  We all have our daily, weekly and monthly to-do lists.  While there are many more than 5 social media tasks that need your attention, here are the ones that we think should be scheduled as priorities.

Manage an Editorial Calendar
Your editorial calendar should be as broad as monthly and as detailed as daily.  What that means is you should have multiple layers of the calendar.  You want your larger, monthly picture for less frequently created content and your daily schedule for more commonly posted content such as social media posts.  It is recommended … Continue reading

Front and Center with Instagram Stories

Whether you have a marketing team or you’re a sole entrepreneur, by now you’ve heard the buzz around Instagram stories, the new rival to Snapchat. There are many blog articles out there that explain the pros and cons and the differences between the two. Yet, we are here to tell you why your business should be at the front and center of this newly released feature by Instagram.

Every industry is capable of performing well on a visually focused platform such as Instagram, many businesses make their presence on such a platform valuable to their consumers, which in turn becomes revenue generating.

Instagram is often used as a visual escape for most of its users. Users of this platform escape into other lives through the use of imagery. Whether the topic is travel, family, products, nature, children, etc – a user relishes in connecting and escaping with these curated images.

So where do you come in?

Businesses have such a great advantage online these days. In a world where consumers crave relatability, transparency, and human connection, you are encouraged to bring your brand directly to your target audience in a way that just wasn’t possible a decade ago.

Continue reading “Front and Center with Instagram Stories”