Digital
Marketing
- Digital Marketing Programs
  Search Engine Optimization
  Increase the quantity and quality of traffic to your website.
  
  Online Paid Marketing
  Broaden your customer base and increase your ROI.
  
  Inbound Marketing
  Attract potential buyers by offering them helpful information.
  
  Email Marketing
  Increase your conversions and brand awareness with your customers.
  
  Social Media Marketing
  Generate brand awareness and lead conversion.
  
  Paid Display & Search
  Increase traffic to your site without an increase to your costs.
  
  Conversion Optimization & Analysis
  Guide a higher percentage of your web visitors to take action.
  
  Amazon Marketing
  Gain brand momentum and get fast results with Amazon Marketplace.
  
  User Experience Optimization
  Create a space that keeps the visitor interacting on your site.
  
  Crowdfunding Campaign Support
  Promote and market your products and projects to the public.
  
  Content Marketing
  Provide valuable and action-oriented information to your target audience.
  
  Reputation & Reviews Management
  Actively manage your online reputation to build a powerful digital presence.
- Strategies, Audits & Assessments
  Integrated Marketing Strategy
  Ensure your customers have a seamless experience with your brand.
  
  Paid Advertising Strategy
  Reach your audience and maximize your ROI.
  
  Website Strategy
  Accelerate your site's performance and achieve your goals.
  
  SEO Strategy
  Achieve a Competitive Advantage and Stand Out.
  
  Website Conversion
  Boost your number of relevant website leads, resulting in more revenue.
  
  Content & Social Strategy
  Capitalize on opportunities presented by social media to increase revenue.
  
  Digital Tactics Strategy
  Achieve your digital marketing goals with a series of tactics.
  
  Primary Research
  Uncover patterns and insights that enable you to make informed decisions.
  
  Market Segmentation
  Divide your customers into various groups based on their unique interests.
  
  Brand & Identity Development
  Differentiate yourself from the rest of the competition.
  
  Gap Analysis
  Assess the differences between your current and future state of the business.
  
  Audits & Evaluations
  Improve performance, bridge the gap and achieve desired outcomes.
  
  Google Analytics
  Use these meaningful insights to develop initiatives and accomplish marketing goals.
- Websites, Apps & Digital Destinations
  Simple Websites
  Develop a powerful site that has the potential to attract immediate attention.
  
  Complex Websites
  Give your business a smart, robust and reliable image with an authoritative site.
  
  Joomla, Drupal & CMS Websites
  Scale your content efforts effectively with an efficient CMS-based website.
  
  Wordpress Blogs & Websites
  Get a versatile CMS that is used to develop robust sites and blogs.
  
  Database & Ecommerce Websites
  Create and manage online databases, web applications and database driven websites.
  
  Community & Social Websites
  Incorporate social computing and build community engagement.
  
  Directories & Marketplaces
  Create a consistent online presence and increase your exposure and reach.
  
  Landing Page Development
  Get a strong landing page for your website that is attractive and enticing.
  
  Website Copywriting Service
  Boost your conversion rate and get without additional efforts.
  
  Website Consultation
  Amplify and understand the follies in your marketing plan with an unbiased analysis.
  
  Website Maintenance Plans
  Exercise online domination with the latest updates and bug fixes.
  
  Mobile App Development
  Reach your prospects now with a dedicated mobile application.
  
  Mobile Site Development
  Directly reach your audience, with this fast and easy technique.
  
  Ecommerce Website Development
  Enhances your product display by using advanced tools.
  
  Customization of Ecommerce Portals
  Create a robust online sales funnel that drives conversion rates.
- Website Maintenance & Support
  Site Maintenance & Support
  Maintain your site to ensure everything is working efficiently and properly.
  
  Database & Site Optimization
  Keep all of your technology solutions operating at peak efficiency.
  
  Website & Database Backups
  Assure that your website is competent enough to survive against breaches.
  
  Technical Administration
  Ensure your systems are up to date and performing at maximum potential.
Brand
& Identity
AI / MarTech
Solutions
- Marketing Artificial Intelligence
  Strategic Data & Analytics
  Distill and visualize data insights & get predictions.
  
  Customer-Facing Personalization
  Personalize interaction for a ‘wow’ customer experience.
  
  Sales Process Enablement
  Integration actionable insights to your CRM or MAP.
  
  Digital Marketing Effectiveness
  Optimize paid advertising across multiple platforms & devices.
- Software Integration & Toolsets
  SharePoint Customization
  Connect your entire team across computers and mobile devices.
  
  Dealer & Distributor Portals
  Manage your dealers and distributors more efficiently.
  
  Integration & Support of Merchant Centers
  Optimize your online store with third party Integrations.
  
  Database & DBMS Development
  Store information in an intuitive way to keep it organized is a priority.
  
  CRM & ERP Customization
  Convert more leads into high-paying customers with a customer CRM.
  
  API Development & Integration
  Reach new heights of success globally with efficient application programming.
Expertise
& Ideas
- About DirectiveGroup
  Company
  Learn why our interests are aligned with those of our clients.
  
  Partners
  Determine if a partnership with us is the right fit for you.
  
  Culture
  Get to know our professionals who relentlessly focus on excellence.
  
  Referrals
  Send your friends our way and receive a thank you from us.
  
  People
  Learn about our talented digital marketing professionals.
  
  Pro Bono
  Discover our efforts that are fueled by desire for positive impact.
- Tools & Ideas
  Blog
  Read articles from our team about various digital marketing topics.
  
  Podcast
  Listen to podcasts from our team of experts on the digital marketing world.
  
  Online Marketing Calculator
  Get automatic assistance in making decisions about your marketing strategy.
  
  Brochures
  Check out some materials to help you learn about our services.
  
  Marketing Resources
  Learn more about digital marketing with these complimentary resources.
  
  Digital Maturity
  View our Digital Maturity Model to develop a growth plan for digital domination.
  
  FAQ's
  See answers to commonly asked questions about digital marketing.
  
  Newsletters
  Receive our monthly email newsletters full of insight and useful information.
  
  White Papers & eBooks
  View our white papers and eBooks by our knowledgeable team members.
- Clients & Case Studies
  Testimonials
  
  See what our clients say about our online marketing solutions.
  
  Case Studies
  
  Learn how DirectiveGroup has helped our clients.
- Solutions by Industry
  B2B Focus
  
  Long sales cycles, multiple stakeholders, omni/multi-channel needs, price/channel conflicts and high level of data complexity.
  
  B2C Focus
  
  Repeat or considered purchases, high engagement, omni-channel, Amazon-driven expectations and siloed or fragmented data.
  
  B2B & B2C
  
  Highly complex environment with multifaceted channel, price and product management requirements to serve multiple segments.
- Solutions by Problems / Needs
  Facing an impending Digital Disruption
  
  You are in an industry that has just had a digital surprise.
  
  Want to Initiate a Digital Transformation
  
  You want to take advantage of industry digital shake-up to look for ways to transform your company.
  
  Need More Leads Now
  
  You want the highest ROI of all marketing efforts and options are dizzying.
  
  Get More Online Sales / Ecommerce
  
  You want to know which platforms work and how to take a decisive lead.
  
  Just Want to Dominate Digitally
  
  You want to take industry leadership positions.
  
  Need to Build Brand Awareness / Credibility
  
  You need to take old marketing tactics and make them modern.
  
  Support or HELP Please!
  
  You have been wearing so many hats that you can no longer see the light of day.
  
  Need to Refresh Look / Build New Software
  
  You need a new look and don’t know where to start.
  
  Need to Add Fractional Digital Expertise to Team
  
  You don’t need a full time in house digital expert, just fractional expertise.
- Solutions by Business Role
  CXO/VP/Executive
  
  As a leader and visionary, your organization and team require you to have a strategic digital game plan.
  
  Marketing Director/Manager
  
  You are responsible for and manage all things marketing.
  
  IT Director/Manager
  
  You are seeking information technology assistance for one or perhaps many reasons.
  
  Practice Manager/Medical or Dental
  
  You run an office, take care of patients and have to grow your practice.
  
  Small-Medium Business Owner
  
  You can run every aspect of a business and you are goal and oriented.
  
  Don’t See My Role/Unique Situation
  
  You have forged your own way and no out of the box system is a good fit.

Negative Keywords in Google Ads

In addition to well researched and optimized keywords, choosing—and continuously adding negative keywords ensures that you get the most qualified traffic based on your campaign goals. Negative keywords are one of the most powerful, and under-used, tools you have in your Google Ads campaigns. Continue reading “Negative Keywords in Google Ads”