Podcasts: When is it a good time to start a new one?

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Social Media and Content Marketing, Michelle Keyser, discusses a podcast by Jerod Morris and Jon Nastor,“ When Is the Right Time to Start Another Podcast?”

As you may know, we have a podcast called Actionable Marketing in Minutes. This podcast gives listeners tips and tricks that you can put into action immediately. It’s a rather successful podcast and we’re proud of it. But I am not here today to tell you about Actionable Marketing in Minutes. I want to comment on some of the things that Jerod Morris and Jon Nastor discuss in their podcast on When Is the Right Time to Start Another Podcast?

The hosts say that knowing whether or not it’s time to add a new show isn’t about the potential of … Continue reading

How Not To Lose Your Marketing Shirt

You can reduce the risk of losing your shirt during your next marketing campaign.

One of the things that so many companies experience is losing their shirts in well-intentioned marketing programs. This leads to a feeling of hopelessness, at times, for particular types of marketing.

In fact, there are ways to ensure you keep that shirt on, and in fact succeed to a point where you can get your tie, cuff links, and blazer as well. Here’s how:

  1. Plan
  2. Prioritize
  3. Measure
  4. Partner

Plan: The first step to avoid losing your shirt is to effectively plan. When people “lose their shirts” in a bet, it’s often because they didn’t effectively plan the bet, weighing the risks and the cost.

While I hate to say marketing is like a bet, it is far from a sure thing, often requiring testing and trialing to find just the right things that will work. By knowing your goals, and planning your sales funnel effectively, including the strategy to nurture … Continue reading

Going The Step Beyond Delivery

In business it’s not always the product or the marketing that initiates a purchasing action. Rather, in some cases, it’s the stories of exceptional customer service.

This morning I awoke to articles of one such story. I am sure you have seen them as well, of a Frontier Airlines pilot who turned a bad situation into something more tolerable for the people on his plane. If you have heard about it, you can read it here.

This is an inspiring story, and there are several things we can take away from this as lessons to apply to our own business.

Watch for the opportunity.

This pilot had his eyes open. He saw an opportunity where his customers were feeling frustrated. Granted, the situation was outside of his control, but he understood how anxious his passengers were getting. He seized an opportunity to respond.

In your business, do you throw … Continue reading

What I Learned From Visiting A Hotel…Err…Hospital

Hospital rooms are a great place to reflect on life and marketing.

None of us like it when something unexpected comes up, like an unexpected health issue or hospital visit. I recently had one of these such experiences, and during my short stay, I learned a couple things that are perfectly applied to businesses looking to build their business.

We All Know What We Want…But Don’t Always Know How To Get It

When it comes to hospital visits, we all want to the same thing…to get healthy and get out. When it comes to a business, owners and executives all want the same thing: more business and growth. The challenge is, in both cases, we don’t always know how to get it. That’s why we surround ourselves with people who know more than we do, and can guide us toward our goals.

We Think We Know Better Than The Professionals

Think back through the last time you had a difference of opinion … Continue reading

Why Companies Shouldn’t Hire Creative People | Why I Thought It Was A Joke

I’m a marketer who works for an advertising agency. Imagine my dismay when I saw the following article in LinkedIn titled, “Why Companies Shouldn’t Hire Creative People“.

My first thought was “You have got to be kidding!” Then, I read the article.

To be honest, I had to read the article several times because it was not clear to me if the author was in support of a company who discourages and eliminates all creativity. Or, if the description of what it is like to work in such a company should be horrifying enough to show he is not in support of such an environment. Continue reading “Why Companies Shouldn’t Hire Creative People | Why I Thought It Was A Joke”

Is Your Marketing Going To Pay Off?

It's important to calculate the ROI of any marketing you do. Face it: everyone has a limited marketing budget. While one limit may be higher than another, everyone has a limit at some point. The question for every marketing program will inevitably be: is this going to pay off?

This is a fantastic question, and one that needs to be addressed closely before the launch of any campaign. However, it’s not as easy as looking at the cost of a product or service and the cost per click to determine the immediate value and if the marketing is going to pay for itself. Here are several steps you should consider as you think through any marketing program or campaign.

Budget, Cost & Value

It’s pretty easy to determine the cost of an acquisition, as well as your immediate profit (or loss). What’s more challenging to determine is what budget you should have for your campaign. Here are the components you need … Continue reading