An Overview Of LinkedIn Ads For B2B Marketing

LinkedIn has a large user base of more than 467 million users, which has been steadily increasing each year. What started out primarily as a platform to bridge the gap between recruiters and job seekers in 2003 has since grown into a top lead generating social network for B2Bs. Besides creating a company page to connect with industry professionals and also publishing and promoting engaging content on LinkedIn, B2Bs should definitely look to take advantage of LinkedIn ads to target their ideal buyers.

A lot of companies across different industries have ventured into LinkedIn ads lately to reach their ideal customer and advertise their products, services and content. About half of B2B buyers use LinkedIn when making purchasing decisions. LinkedIn has continuously made improvements in its available offerings, from ad types to introducing new features for precise targeting and more concise reporting.

What Are LinkedIn Ads?

Have you seen the … Continue reading

Why Is It Important To Have A LinkedIn and Facebook Business Profile?

Social media is the new word of mouth. Surely you have heard that before. But what if your target audience isn’t on social media? It’s possible. But if social media is truly the new word of mouth then you would have to agree that someone who influences your target market is most certainly online and using social platforms. For that and many other reasons, it’s important that your business have some sort of presence on social media—even if it’s just LinkedIn and/ or Facebook. Here are some compelling reasons why.

Reasons Why You Should Create a Company Page on LinkedIn

Back in the day (you know, back in 2010) company pages on LinkedIn were something that was nice to have but wasn’t anything that you should rush out to create. Today, if you are a B2B business, LinkedIn is one of, if not THE, most important tools you can implement. … Continue reading

LinkedIn’s New Feature – Native Video

From time to time LocalDirective team members will comment on a piece of content they see online. In this post, Erin Haynes discusses LinkedIn’s new native video and this article from Social Media Today that talks about the Tech Titans new roll out.

I know you must be familiar with YouTube and Facebook videos by now. People look up videos every day and can find endless amounts of entertainment and content.

On Tuesday, LinkedIn launched a new app so that its hand-selected group of Influencers can create and share short videos directly to the app’s news feed. It’s the first time LinkedIn has ever let users upload video directly to the service, something that’s been standard on other social sites for years. If you are not one of the company’s Influencers, you won’t be able to use the new app.

Unlike Facebook, LinkedIn will not use its algorithm to boost … Continue reading