Use Reports & Get The Best ROI For Your Online Marketing Budget

Everyone knows that when determining the value of a marketing initiative they must look at the bottom line or the return on investment (ROI) of the budget. Of course, at the end of the day, the ROI is all that really matters. After working with hundreds of clients, I’ve concluded that many marketing professionals overlook the performance indicators that lead up to the final conversion. When these key indicators are managed correctly, the highest ROI is achieved in the least amount of time. In their Adwords interface, Google offers several reports to help marketers understand these performance indicators so that campaigns can be tweaked for optimal performance.

Reporting is a very essential part of online marketing. By using reports to analyze performance, search engine marketers can optimize their accounts by changing bids, adding or pausing keywords, rotating in new ad copy, etc. This article will help you to become familiar … Continue reading

Keywords Can Enhance or Sabotage Your 2012 Campaigns – Part 1

2012 – This is your year to experience abundance in the ROI of your online marketing efforts. Of course, there are many factors that will contribute to the success or failure of a paid search campaign. This is the first of several upcoming articles that will provide you tools, tips and tricks that will enable you to achieve your 2012 marketing goals. Since incorrect or nonexistent keywords strategies seem to be an overwhelming culprit to failed campaigns, the first series of articles will focus on developing a keywords strategy that will set you up for victory.

The selection of keywords is an intricate process. There could be hundreds or thousands of keywords that relate to your business. Should you use them all? That’s a great question and the answer is “it depends”. Prior to determining what keywords you should use, there are many questions you must consider. Today, we’ll talk … Continue reading