Making Your Website Profitable with Conversion Optimization

Let’s say for the sake of argument that you have amazing content on your website. You spent a lot of time writing the content and picking images and you feel that it represents your company well. Your design is fresh and fun. But you are still not quite sure that your site is optimized for generating revenue.

First of all, I want to start by saying this is not an article about how to search optimize your site, (SEO). While SEO is something very important, conversion optimization is quite different. Here, I will give you a few pointers on how your ecommerce website can be optimized to accumulate its maximum potential for generating revenue.

While content is most important for (nearly) every site, it alone will not bring in profit. Good content is your diamond in the rough and you need to make it shine as much as … Continue reading

10,000 Auto Parts: A Part For Every Occasion

When Claude Greiner, the owner of Teddy Bears Auto Salvage, wanted to increase his business, he knew that increasing traffic to his website would make the difference. So he contacted DirectiveGroup. We thoroughly interviewed the owner of Teddy Bears to determine exactly what his internet marketing needs were. This included geographical marketing to pinpoint exactly who Teddy Bears Auto Salvage’s customers were and where they were located. Claude answered detailed questions about his business goals. DirectiveGroup did the rest.

The Challenge

Many of Teddy Bear’s customers were located within a 30-mile radius of the salvage yard. Because of the demand of specific auto parts that Teddy Bear carried, the salvage yard also has clientele outside of the local area who had their orders shipped. This included wholesale accounts, specifically other auto parts stores who bought from Teddy Bears and resold to their local clientele.

The Goal

As outlined by DirectiveGroup, … Continue reading