Google Authorship Removed… But Why?

From time to time, LocalDirective team members will share their views on a piece by an industry thought leader. Here, Mark discusses the recent change to Google’s search results.

What happen to the little photos in the Google search results? Josh Mueller, a Google webmaster rep, announced that Google was doing away with the authorship photos. In his short post (see here) he reasoned that Google was trying to make search results consistent across devices and photos basically clutter up the search results. Understandable.

What‘s the real reason Google removed the Authorship photos?

While I do believe Google is always making an attempt to improve search results for users, at the end of the day, I think it’s possible that the photos were drawing too much attention. Yes attention. Attention from Google’s Ad platform Adwords (of course this is all speculative).

Adwords may not be as popular as … Continue reading

Google Plus Local – Local Businesses Must Play Ball or Go Home

Google is always up to something and let’s just say Google is at it again. This time the changes affect local businesses and how customers find and interact with you. Google Places has officially been retired and the new and improved Google Plus Local is taking over, but the main question on everyone’s mind is how does this affect Local Businesses in the future?

Google Plus Local?

Google Plus Local is the new way for local businesses to show up in the results when customers are shopping for your services or products in your area. Google is integrating Google Plus, its social networking site into local search results. Googel Plus Local Plus 1

Google Plus Local is supposed to be a more social, interactive and streamlined experience then the current Google Places. Friends and customers will be able to comment and rate on the pages and results will also include reviews from Zagat a popular … Continue reading

Google+ – Is It a Plus For You?

Earlier this year Google stepped boldly into the social world with the individual release of Google+. On Monday Google opened the new network for business profiles (called Google+ pages).

While there has been a lot of buzz around the marketing world about Google+, we have yet to see it perform so well we consider it a “must have” in your Internet Marketing arsenal. However, there are some things every business should pay attention to and ask as you consider Google+.

What’s the Purpose of Social For Your Company?

There are many purposes for social. The primary ones are:

  • Generate buzz about your brand/products
  • Convert sales – example is Facebook eCommerce
  • Customer support/retention
  • Product ideation
  • A tactic in SEO

For more on these, check out the Social Networking Coffee Hour from Friday, November 4th.

Depending on your primary tactic for social, Google+ may be a good idea, … Continue reading