How to Crank Out a Fascinating Idea in 60 Seconds or Less

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an Inc. article by contributor, Sally Hogshead “How to Crank Out a Fascinating Idea in 60 Seconds or Less.”

If I were a betting woman, I would be willing to bet that most people, if not all, struggle from time to time in coming up with ideas on topics to write about or the topic might be there, but the words escape them. I know for myself, this is true. Many times, the most difficult task of writing is deciding what to write about. This task becomes even more challenging for me when I’m up against deadlines.

Of course, more times than not, the reason I’m up against these deadlines is that I couldn’t decide what to write about, so … Continue reading

5 Ways to Use Content to Build Authority: Ready To Live Like A King?

More and more companies are appreciating the value that a content marketing strategy brings to their overall success. A study by the Content Marketing Institute (CMI) states that 75% of the most effective enterprise content marketers have a documented strategy. By comparison, only 11% of the least effective have a documented strategy. The adage “Content is King” is still holding true; but I propose a new interpretation on the old phrase. A King has authority and influence over his people. Effective content marketing could make you a King (influencer) over your people (your target market). Here are 5 activities that you can implement today to help raise your royalty level. Continue reading “5 Ways to Use Content to Build Authority: Ready To Live Like A King?”

Headlines and Other Great Tactics for Getting Your Content Noticed

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, Michelle discusses the recent Ragan.com article by Mael Roth.

The article published on Ragan.com, A Headline Tactic For Optimal Reach on Social Media and Google Search, does a great job to talking about why headlines are important and how to write a good one. It’s true that a good SEO headline may not be great for social media and a social media headline is usually not search friendly. While a great headline is super important for content marketing success, there is more to getting your content noticed than just headlines. Not to minimize their importance, but headlines are just the beginning (literally and figuratively) of a great piece of content.

Here are 6 easy things you can do to get started on promoting your value-rich content.

1.Don’t wait for … Continue reading

How To Give Your Business An Unfair Advantage

How cool would it be to know that every product or service you ever offered (before launching), would be successful?

What if you never had to struggle to get new customers or traffic to your website?

Impossible.  Right?

We’ll on March 31st, 2016, Elon Musk launched the Tesla Model 3 with an unfinished prototype and in a week racked up over 325,000 reservations, aka $14 billion in potential future sales.

Do you think the Model 3 will be successful when it officially goes on sale in 2018?

Yes, this is the biggest one-week launch of any product ever, your company isn’t Tesla and you aren’t Elon Musk, but at the end of the day Elon has done something very simple. Continue reading “How To Give Your Business An Unfair Advantage”

4 Questions Every B2B Organizations Should Ask When Thinking Through the Content Strategy

Businessman holding Questions sign towards you

Content marketing is an important strategy for B2B organizations and according to the Content Marketing Institute, 88% of respondents said they use content marketing. However, about 70% of those respondents admitted content marketing was ineffective.

How do we make a strategy that is critical to a brands success online more effective?

Well of course there are many things that can be done based on your organization’s goals and resources. But when you are putting together a content strategy, there a four questions you should ask before you write a single piece of content?

  1. Who is my audience?
  2. What are the interests of my audience?
  3. Who are the influencers?
  4. What action do I want readers to take?

Let’s take a look at each of these:

Who is My Audience?

If you’re going to write content that attracts prospects, leads and or customers, you need to have an understanding of who … Continue reading

Headlines and Other Tactics for Getting Your Content Noticed

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, Michelle discusses the recent Ragan.com article by Mael Roth.

The article published on Ragan.com on January 25, A Headline Tactic For Optimal Reach on Social Media and Google Search, does a great job to talking about why headlines are important and how to write a good one. It’s true that a good SEO headline may not be great for social media and a social media headline is usually not search friendly. While a great headline is super important for content marketing success, there is more to getting your content noticed than just headlines. Not to minimize their importance, but headlines are just the beginning (literally and figuratively) of a great piece of content.

Here are 6 easy things you can do to get started on promoting your value-rich content.… Continue reading