B2B multi-channel marketing is typically executed across multiple touchpoints, including both online and offline channels, in order to reach new audiences. But it certainly does not imply having a presence everywhere; rather it is about being relevant in terms of customer experience and messaging in all the channels that a customer expects to find you. Many companies still find it a challenge to keep up with expanding media consumption habits and integrate marketing efforts across different marketing points to effectively build brand awareness and reputation.
The Importance of Multi-channel Marketing for B2B Businesses
Today we consume a huge amount of digital media daily across mobile, tablets, laptops, desktops, and other devices, such as an internet protocol TV (IPTV). And with mobile usage time projected to rise over the next few years, it will cut down time spent on desktops and laptops and even television. So brands have to align their … Continue reading