3 Steps to Using Automation to Keep Personalized Digital Marketing Alive

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses a Forbes. article by Forbes Councils Member, Anna Luo “3 Steps to Using Automation to Keep Personalized Digital Marketing Alive”.

Do you remember when the terms automation and machine learning were new and exciting? Or the days when you mentioned these terms that nobody knew what you were talking about? Sometimes I miss those days… Continue reading “3 Steps to Using Automation to Keep Personalized Digital Marketing Alive”

Blog Abstract: The Great Consumer Shift

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, social media expert Alexandra Sciocchetti discusses the recent McKinsey article, “The Great Consumer Shift: 10 charts that show how US shopping behavior is changing

As a data geek, I loved this article. It provides a backbone to many of the trends our team (and plenty of others) have seen developing over the last few months. From an increase in digital shopping to consumers dropping their usual brands, McKinsey provides some excellent charts that display consumer behavior during the current pandemic. Here are my top takeaways:

Digital Shopping is here to stay.

Just a year ago, we were trying our hardest to convince a local client to get an online store up and running. Now they can’t add inventory fast enough. Even as stores re-open, the number of consumers shopping … Continue reading

What Does Taylor Swift Have to Do with Digital Marketing? Everything!

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an article from Forbes by Senior Contributor, Avery Blank “Taylor Swift’s Christmas Video: A Savvy Businesswoman’s Guide On How To Connect With People”.

I’ll admit it. When I think of people who have inspired me from a business perspective, I don’t think about the popstars my daughter listens to. Therefore, when I came across this article about Taylor Swift and her recently released music video, a Christmas song, being associated with business education, it caught my attention. Continue reading “What Does Taylor Swift Have to Do with Digital Marketing? Everything!”

Cognitive Fluency: The Psychology Secret to Higher Conversions

Every day, prospects and customers pass judgement about your products or services based on presentation. To develop new leads or build customer loyalty, getting your brand’s message right is crucial, especially for new businesses.

But to persuade a customer to do something, you need to know how to approach them in a way that makes them want to buy or share their information.

What is cognitive fluency?

In the most basic form, cognitive fluency is ease in which information is processed. Does the task feel difficult? Was the information easy to understand? Successful digital marketing is all about how we make our target audience feel – we want to use cognitive fluency to effect decision making.

When it comes to driving online conversions, long gone are the days of cluttered landing pages and annoying pop-ups. Instead, we’re now in the era of minimalism and letting the user call the shots.… Continue reading

DirectiveGroup 10 Years – What Has Changed

DirectiveGroup 10 Year Anniversary

““The only strategy that is guaranteed to fail is not taking risks.”

— Mark Zuckerberg, founder, Facebook

While it has been a joy and a pleasure to participate in the growth and development of DirectiveGroup over the last ten years, I have experienced it as one of those strange time warps in which time seems to have sped by and at the same time to have crept by very slowly. It is incredible to believe it has been so many years since we launched DirectiveGroup (née DirectiveGroup). I’ve been asked and lately have been pondering: what has really changed and what has not changed in the last 10 years? And … that question has set me to thinking.

Changes in the Digital Environment

Well, for one thing, digital marketing is almost unrecognizable from the form in which it existed when we started our digital marketing agency. Options have proliferated and … Continue reading

From Ad To Conversion – Gaining Transparency On Visitor Behavior

The digital real estate, your web site needs constant fine tuning so that it can attract substantial business from online consumers. While getting new traffic to your site through online advertising is not that difficult, it is what visitors do once they’re on your site that is of utmost importance. If you are not clued in on what is happening on your site, then it is impossible to get better results online.

Have you heard of the old saying “you can’t manage what you don’t measure.” It still holds true today. Business owners and marketers have been trying to track and understand what users are up to on their websites since websites first came about. Being able to understand statistical metrics such as unique visitors on your site, how long they are on your site for to what pages they are landing on and leaving from, etc. is great but … Continue reading