Google Algorithm Updates: Expertise – Authority – Trustworthiness Matter

Ranking high in search engine results is about more than just keywords. You’ll get better digital marketing results when you keep abreast of the constantly changing landscape of SEO. That’s how you can stay at the top of the search rankings – or at least not get blindsided by the Google Algorithm. As anyone who’s ever tried to stay up to date with Google’s constantly evolving algorithm and adjust their marketing efforts accordingly can tell you, it isn’t easy. 

Here is everything you need to know to understand the context and a few tips that can simplify your path to improving your SEO results. 

 Quality content is more important than ever 

Google released its 160-page Search Quality Evaluator Guidelines in late 2015. A quick read through the guidelines tells us that Google ranks quality content among the top three page-quality factors. 

 On August Continue reading

Optimize Your Website for Voice Search

What is Voice Search? 

Rather than typing, users search online by using their voice to speak their search query on their smartphone or smart speaker. It gives them the freedom to speak naturally to find the products and services they need hands-free 

Optimize 

Voice search has a lot of advantages, especially in today’s digital age. Understanding this technology can really give you a competitive edge. This holds especially true when it comes to making sure your content appears at the top of searches. When done right, your website can obtain more traffic and leads, which ultimately can lead to higher conversion rates.  

Upgrade Your Website 

Your website needs to provide relevant information from the moment a user lands on it. Since we use mobile devices now more than desktop computers, it’s only natural that albeit a smartphone or tablet, it is Continue reading

Consumer Search Behavior You Can Profitably Act on Today

Do you know the benefits of consumer search insights? As a marketer, manager, or marketing executive, you should understand the importance of adjusting your search marketing strategy to the realities of online search behavior. The consumer search behavior insights that you can profitably act on today include investing more time and resources in SEO, focusing SEO efforts on Google search, and creating better content for the keywords that you are targeting. Oh, and don’t forget to target trending phrases such as “best” or “near me.” Continue reading “Consumer Search Behavior You Can Profitably Act on Today”

Powerful Local Search Strategies for Small Businesses

Small businesses with a local physical address are reliant on local SEO to grow their business and help expose their brand to more potential customers. In the last few years, the growth in mobile search has resulted in a big boost in local search volumes. A lot of these search queries include state name or the city and sometimes even specific neighborhoods and area codes. Local SEO has undergone many transformations through all of last year but the fundamental ranking factors remain more or less the same. Local businesses still have a much better chance of ranking higher locally than a nationwide company, with a properly optimized site that feeds Google with all the right information. Here are a few pointers on what inbound marketers and small businesses can do to design an effective local search strategy to help them dominate the rankings. Continue reading “Powerful Local Search Strategies for Small Businesses”

Prepare Now For Voice Commerce

There is a debate raging about whether a new economic revolution has started without the masses realizing it. And people are voting with their dollars and their voices: the new economic trend that is quietly gaining traction is voice commerce. This trend makes use of a software application on smart speakers, all mobile phones and is commonly used on commercial websites. It lets people use their voices to order products and services instead of the mouse or the keyboard. Some of the voice commerce platforms come replete with sophisticated voice recognition capabilities and are able to process complex sentences and responses.

A Growing Trend

While one study showed only 2% of people who own Amazon Alexa have used the smart speaker to make a purchase using their voice, others show more than 35% of respondents had made a purchase using a smart speaker. And with about 21.9% of the internet … Continue reading