Search Engine Marketing: Improving Your Quality Score

Quality score is a grade or rating you receive from search engines that represents how relevant the relationship is between your keywords, content, URL, and the user experience as shown by the click-through rate. A good quality score can lower your costs and increase your exposure. Why?

Well, think of it this way. A user types in a keyword in the search engine, and the search engine results page includes your ad. If there is a close relationship between the keyword, your ad and your landing page content, the user will likely find what they want when they visit your site. But if the relevance or relationship is poor, the user may visit your site and not find what they want. Getting irrelevant results can cause this user to go to another search engine next time.

In a nutshell, quality scores are used by search engines to provide a measurement … Continue reading