By now, I think everyone is aware of how significantly the internet has altered the way consumers and companies share information. No one can deny that the internet has had a profound impact on marketing.
While many outbound marketing tactics have become antiquated, there has been a consistently growing increase toward inbound techniques. To this end, it is more important than ever to develop digital marketing strategies that provide consumers with original content that will offer additional benefits such as branding and audience growth.Below are the top online marketing trends that businesses need to consider in order to prosper in 2014.
1. Content Marketing Is More Important Than Ever
If you want to establish authority and gain trust with your consumers, you must consistently create valuable content through a variety of channels such as: social media, case studies, videos, website articles or blogs, eNewsletters, emails and articles or blogs on … Continue reading