Do you need to improve your marketing conversions? Understanding the principles behind neuromarketing and applying them through some simple hacks can help.
The book Neuromarketing by Patrick Renvoise and Christophe Morin introduced marketers to the concept of three brain parts that can be scientifically tested through functional MRIs and by other means in 2006. They based their research on studies done at Harvard University in the 1990s, which discovered that the three parts of the brain work together before making a buying decision. The research shows that you must appeal to the emotional side of the brain, called the reptilian brain, for your marketing to be successful. Employ these hacks to appeal to the reptilian brain.
Prove Value to Your Target Audience
The reptilian part of the brain is very self-centered. Therefore, you must feed it with thoughts that you have its best interest at heart. One way that you … Continue reading