At the end of 2014, out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled. This startling statistic is proof of the importance of mobile usage today. Most people now use mobile devices, like smartphones and tablets, for Internet surfing. In fact, many seem to prefer it for activities such as browsing social media outlets, checking emails and doing some online shopping. It is apparent that a website is no longer exclusive to desktop or laptop computer viewing but must adapt itself to a variety of mobile and tablet devices as well, to seamlessly reach everyone. Businesses must now seize the moment by making their website mobile friendly. Soon, this will move from being an advanced marketing action by forward-thinking businesses to a must-have for even the most laggard companies to remain viable online.
What is Responsive Design?
To handle the viewing needs and functionality differences of multiple devices and platforms, you could have a website designed for your desktop users, another for tablets, and yet another for mobile users. The cost of building and maintaining multiple sites would be high, leading to a need for one website that looks equally well and works equally as effectively on all types of devices.
A responsive design does just that; it is a development technique that enables the website to respond to each user’s screen size. This means all of the content, images and structure of the site adjust according to the user’s device. So when a user accesses a site on their desktop, they get the full view of the site but when the same site is accessed on a smartphone or tablet, the site will adjust to fit on the smaller screen.