Why Your Business Needs a Mobile Responsive Website. Now.

LEGO HeartAt the end of 2014, out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled. This startling statistic is proof of the importance of mobile usage today. Most people now use mobile devices, like smartphones and tablets, for Internet surfing. In fact, many seem to prefer it for activities such as browsing social media outlets, checking emails and doing some online shopping. It is apparent that a website is no longer exclusive to desktop or laptop computer viewing but must adapt itself to a variety of mobile and tablet devices as well, to seamlessly reach everyone. Businesses must now seize the moment by making their website mobile friendly. Soon, this will move from being an advanced marketing action by forward-thinking businesses to a must-have for even the most laggard companies to remain viable online.

What is Responsive Design?

To handle the viewing needs and functionality differences of multiple devices and platforms, you could have a website designed for your desktop users, another for tablets, and yet another for mobile users. The cost of building and maintaining multiple sites would be high, leading to a need for one website that looks equally well and works equally as effectively on all types of devices.

A responsive design does just that; it is a development technique that enables the website to respond to each user’s screen size. This means all of the content, images and structure of the site adjust according to the user’s device. So when a user accesses a site on their desktop, they get the full view of the site but when the same site is accessed on a smartphone or tablet, the site will adjust to fit on the smaller screen.

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Marketing Trends for 2015

2015

Forbes recently posted an article about brand and marketing trends for 2015 and I wanted to share it with everyone. Although it is short, I think it provides a good snapshot of the things to come in 2015. You can read the original article here: http://www.forbes.com/sites/robertpassikoff/2014/12/15/brand-and-marketing-trends-for-2015/

While the article isn’t primarily about internet marketing, there are several takeaways you can carry over into an internet only space. I think a few of the primary points in the article were:

1) Personalization – Consumers will keep expecting more personalized experiences while shopping online, so brands will have to adapt to this.

2) Brand Engagement – Businesses will really have to look at engagement online instead of just number of likes/visits/pageviews, etc.

3) Emotion – Brands will need to become emotional and connect with their userbase through content and storytelling.

4) Seamless Experience – Users want to find their item and they

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It’s Neuroscience, Not Rocket Science

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent CMO.com article, “Web Site Conversion: Art And Neuroscience.”

I really do like the spate of articles that focus on the neuroscience of marketing. After all, understanding the science behind the principles of persuasion help all marketers become increasingly effective in our work. While this is not new or different since the rise of the digital era, it continues to be an important focus as it is applied digitally. This article highlights some of the key elements in conversion of websites in an easy-to-understand way.

  1. Evoke an emotive response. Many people assume that only in consumer marketing is connecting to emotions important. Yet it has been found that emotions guide all decisions, so much so that when pathology is present that prevents
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Attribution Modelling – How Different Models Work

A common question organizations using various online marketing channels have is, “which one works best for my business?”

“Most of my traffic comes from paid search, they convert less. Conversion from the traffic through SEO efforts is higher. So, Do I have to invest heavily in paid search or SEO?”

Almost all businesses face similar questions on choosing the right marketing mix for their business. Digital marketing opened up various new avenues providing various touch points with the customers. It also becomes important for the marketers to choose the right mix of all the marketing channels to provide higher ROI for their marketing spend. This is where attribution modelling helps the businesses.

Attributions modelling is the science of understanding the value of each customer touch point which leads to conversion. Google Analytics allows you to use various attribution models to analyze the impact of your various marketing channels. Here is … Continue reading

2015 is Practically Here – Are You Ready?

Is it me or did 2014 zip by like a NASCAR race car? I feel like I was just sitting down to plan my 2014 year and now 2015 is upon us.

As a business owner, marketer or sales professional you likely had “big goals” for 2014, both professionally and personally.

How did that go for you?

Today, I want to talk to you about how to do more than set goals for 2015. Let’s make it happen. And let this be the year with the plot twist that changes the story of your business or your life for that matter.

Here are a few tips to make 2015 the best year ever for your business.

Start Now

Seriously, what are you waiting for? You don’t have to wait until 2015 to be awesome. The most important thing you can do when planning is to “start now.” You may not … Continue reading

5 Holiday Marketing Tips For Facebook

facebook holiday

Everyone knows that Facebook is a huge boon for any small business. We all know that you have to have a presence on the popular social network in order to stay connected with your followers and clientele, but most business owners miss a valuable opportunity when it comes to marketing on Facebook during the holidays. Here are some quick tips that will help you spread the word about your business this holiday season!

1) Focus on Mobile

Facebook has over 1 billion users that access the social network via mobile devices (such as tablets and smart phones.) Don’t miss out on this valuable traffic during the holiday this season, make sure you optimize content and ads for mobile platforms.

Facebook has mobile news feed options for ads, and you can optimize posts for mobile devices (160 characters or less, smaller images, etc.)

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