Google Analytics is one of the most widely used and powerful tools for businesses to track and analyze the performance of their online marketing activities. Google analytics allows businesses to track:
- Traffic sources
- Keyword performance
- Bounce rates
- Time spent of website/pages
- And much more
The “much more” is where many marketers get lost or overwhelmed. Many businesses fail to use some critical functionalities of google analytics, which can help in the understanding of marketing metrics and making more informed decisions.
Here is a list of google analytics features most of the business often overlook.
- Flow Reports
Evaluating the efficiency of defined conversion funnel determines the success of the marketing plan. The flow reports in google analytics helps you in visualizing how a visitor is progressing in your defined funnel. It can help you analyze the part of funnel where you are seeing majority of drop offs. Using google analytics you … Continue reading