SEO Trends to Create an Excellent Online Presence

seo-trends-2015In the world of internet marketing and blogging, social media and SEO, nearly everything can change in a day. A key component in excellent online marketing is to make sure you keep up with the trends. When you do this, you can build a superb online presence and keep ahead of the curve to ensure your business or organization’s continued success.

In terms of search engine optimization (SEO), a trend that continues to change and be improved upon is that of conversational phrase searches. This particular aspect of driving business to your site is critical. The way a question is phrased, along with the way the search engine picks up on keywords, are important points to note. Is a whole phrase searched as a conversation, or are particular words within the phrase, keywords, being searched individually? Keep up with the updates in the varying search engines in order to keep … Continue reading

How Leveraging White Papers Can Be the Difference Between You and Your Competition

White papers are not as widely used in the manufacturing sector as in other sectors. The use of white papers can separate you from your competitors. A well-written white paper is an excellent marketing tool for a manufacturing business because it can help optimize your lead generation efforts.

What is a White Paper

According to Wikipedia, a white paper is an “authoritative report or guide helping readers understand an issue, solve a problem, or make a decision. White papers are used in two main spheres: government and business-to-business marketing.” A White Paper is an informational document that is used to promote the features of a solution, or a product or service offered by that company. White papers are used as a presale marketing tool, not as a post-sale support document. They educate potential customers on how your company’s product or service can help solve their problems or needs. White papers … Continue reading

Predictive Analytics to Improve Marketing Effectiveness

Washington Monument The only constant in the world of marketing is evolution and change. That is why more than ever for businesses to stay relevant and effective, marketers need to stay on their toes. Marketing has already embraced new ideas like digitization, social media, content marketing and automation marketing. The latest piece of the marketing puzzle is predictive analytics. Predictive analytics in layman’s terms use past data and statistics to model and predict the future. It helps marketers account for the variables that can be anticipated, to come up with relevant data to make smart decisions, for specific results.

What is Predictive Analysis?

Predictive analytics is business intelligence technology that uses a predictive model which compiles and interprets volumes of data, learning from the experience of an organization to predict actionable goals. This is not some sc-fi fantasy but already in use in diverse fields. An example of predictive analytics would be … Continue reading

A/B Testing: How to Make a Good Start

It is every marketer’s dream to design a campaign or a website with massive appeal to the target audience and exceptional conversion rates. More often than not, there are some tweaks and iterations to get to a marketing piece that attains its highest performance.

However, the most important question is whether the changes made to the website or a marketing campaign are driven by intuition or data. The data-driven approach, such as A/B testing, is more likely to lead you to success, and at a faster pace. Split testing or A/B testing helps you finalize the design that works for you in a methodical fashion.

A/B testing is a method of running various marketing experiments where in groups of customers receive marketing material with variations. The metrics derived from the behavior of these various customer groups are then analyzed to determine the design that attains the highest performance. A/B testing … Continue reading

5 Tips To Improve Your Email Marketing Campaign This Holiday!

Holiday Marketing The holiday season is right around the corner and now is the time when most small businesses start marketing their holiday promotions through newsletters and email marketing. Most businesses understand the need to market to their customers, especially during the holidays. Unfortunately though, most of them also miss the basics when compiling their campaign.

Here are some quick tips to help you increase your conversion rates this holiday season!

1) Use short subject lines

In a study conducted by SalesForce, subject lines fewer than 10 characters long had an open rate of nearly 60%, which is much higher than the industry standards defined by Constant Contact, an eMail marketing service. Use short subject lines to get your point across right away. This saves time for the user because they know what is inside, and helps users convert quickly. Continue reading “5 Tips To Improve Your Email Marketing Campaign This Holiday!”

Lessons Learned: #AlexFromTarget

If you have been paying attention this week, you will know that a picture of a young man working at Target, Alex, has been going viral.

#alexfromtarget has really taken Twitter by storm this week, and it is amazing what having the right connections can do to influence people.

As we are watching this young man now grapple with what is fame, we can learn some things about marketing.

#1 Real life is still awesome…share it!

This all started with a simple picture of this young man working at Target. It appears he did not even know his picture was being taken; he was just doing his job. Rather, this was just a real guy, with a mediocre picture taken in a real setting.

What this tells us is that for the right audiences, … Continue reading