“Laughter is the best medicine!”
Why use humor in your marketing content? Humor is a hook! It can have the same impact as a strong headline that grabs the audience’s attention. A benefit of adding humor in your marketing campaigns is that it makes the audience more likely to pay attention and helps to keep their interest. An example of a successful humorous campaign is Taco Bell using a talking Chihuahua in their campaigns. Taco Bell experienced a substantial rise in sales and the mascot gained popularity as a pop icon.
Humor is effective in marketing because it delivers something unexpected and interesting. A lot of marketing material is straightforward and contains only facts and figures. You can take a different approach and incorporate humor into the material. Making someone laugh can act as an icebreaker and make the audience less apprehensive and more likely to view your material. However, … Continue reading