How Humor Can Help Your Marketing Content

“Laughter is the best medicine!”

Why use humor in your marketing content? Humor is a hook! It can have the same impact as a strong headline that grabs the audience’s attention. A benefit of adding humor in your marketing campaigns is that it makes the audience more likely to pay attention and helps to keep their interest. An example of a successful humorous campaign is Taco Bell using a talking Chihuahua in their campaigns. Taco Bell experienced a substantial rise in sales and the mascot gained popularity as a pop icon.

Humor is effective in marketing because it delivers something unexpected and interesting. A lot of marketing material is straightforward and contains only facts and figures. You can take a different approach and incorporate humor into the material. Making someone laugh can act as an icebreaker and make the audience less apprehensive and more likely to view your material. However, … Continue reading

3 Content Strategies That Will Still Work in 2015

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Just about every business is familiar with SEO and Pay Per Click Marketing (I’m sure you’ve received many calls and emails to inform), but many business often ignore or dismiss simple, but effective content marketing strategies that can attract customers and help build your brand. With 2015 just around the corner, technology has presented marketers and business owners with effective options in a variety of mediums from video to audio and images. Yes, I realize it’s still a little early to talk about 2015, but the New Year is my favorite time of year.

Here are three marketing strategies that you should evaluate for the New Year:

Video Marketing

Perhaps it’s more accurate to say that video marketing is still a great strategy, because presence on sites like YouTube has become more and more necessary since streaming became popular and the cost of producing video dramatically decreased. YouTube contains one … Continue reading

How to Design a Data – Driven Marketing Strategy

Technology has opened up a lot of new avenues for businesses to reach their target customers and market their products. Technology and data are the major driving factors of modern day marketing. However, honing the art of data driven marketing is not really a simple task. While most marketers do realize the importance of leveraging data, many are struggling to make most of it. Data remains one of the most under used marketing asset of an organization.

Here is a list of important aspects you have to concentrate on while designing a data – driven marketing strategy:

Strategic Planning

Data is the biggest asset to develop actionable business intelligence. All the departments of the organization should be involved ensuring the quality of data and documenting the required data points. Ensure that you set a business vision encompassing the activities of all the departments of your organization. Understand the flow of … Continue reading

Programmatic Advertising – The Good, The Bad, and The Ugly

Increasing in popularity, the 2015 online marketing buzzword is predicted to be Programmatic Advertising (AKA – Automated Buying, Programmatic Marketing, Machine-Based Buying and many more). As you may have noticed, the internet is plagued with even more definitions of Programmatic Advertising than there are AKA’s. To ensure we are starting from the same place, I will be talking about Programmatic Advertising using Google’s definition.

“It is the practice of using technology and audience insights to automatically buy and run an ad campaign in real time to reach the right consumer with the right message in the right context. Regardless of the goal, programmatic buying means simple, efficient, effective transactions.”

Although the possible benefits of Programmatic Advertising have the potential to overshadow the costs, with any type of advertising Programmatic Marketing comes with risks. This article will discuss the good, the bad and the ugly of Programmatic Advertising or Programmatic Buying.… Continue reading

Thought Leadership – How to Dominate Your Online Space

The internet is playing an increasingly important role in influencing the purchasing decisions of your customers. For that reason, many businesses are looking for creative ways to influence the decision making process of prospective customers by establishing themselves as thought leaders in their respective industries. Establishing yourself as a thought leader in your industry increases your marketing results multifold. Thought Leadership allows your organization to establish itself as an authority with in-depth knowledge of the industry. It allows you to showcase your understanding of the concerns and issues within your industry, then to present yourself as a trusted advisor who can provide valuable information about the challenges faced by your audience. This post tells you how to focus your efforts in establishing yourself as a though leader in your industry.

Quality of the Content

“Content is King.” While digital marketing as a discipline has evolved over the past decade, one … Continue reading

Top 5 Mistakes While Implementing CRM Systems

CRM offers a wide array of features for its users. While some companies use it for tracking their leads, some might extend it to marketing automation and customer service. Whatever the mode of usage, CRM is one of the key drivers for the success of a company. While most of the companies are increasingly implementing the CRM, its success still remains a major concern. According to a study by Merkle Group Inc, 63% of the CRM initiatives fail. Based on our experiences with our clients, here is a list of most common mistakes we came across while implementing a CRM system:

Lack of Strategy

Lack of vision and strategy is the most common mistake not only in the case of CRM implementation but also in the implementation of any project. So, before implementing a CRM system, analyze your business objectives and define what exactly you want to accomplish by … Continue reading