A/B Testing: How to Make a Good Start

It is every marketer’s dream to design a campaign or a website with massive appeal to the target audience and exceptional conversion rates. More often than not, there are some tweaks and iterations to get to a marketing piece that attains its highest performance.

However, the most important question is whether the changes made to the website or a marketing campaign are driven by intuition or data. The data-driven approach, such as A/B testing, is more likely to lead you to success, and at a faster pace. Split testing or A/B testing helps you finalize the design that works for you in a methodical fashion.

A/B testing is a method of running various marketing experiments where in groups of customers receive marketing material with variations. The metrics derived from the behavior of these various customer groups are then analyzed to determine the design that attains the highest performance. A/B testing … Continue reading

5 Tips To Improve Your Email Marketing Campaign This Holiday!

Holiday Marketing The holiday season is right around the corner and now is the time when most small businesses start marketing their holiday promotions through newsletters and email marketing. Most businesses understand the need to market to their customers, especially during the holidays. Unfortunately though, most of them also miss the basics when compiling their campaign.

Here are some quick tips to help you increase your conversion rates this holiday season!

1) Use short subject lines

In a study conducted by SalesForce, subject lines fewer than 10 characters long had an open rate of nearly 60%, which is much higher than the industry standards defined by Constant Contact, an eMail marketing service. Use short subject lines to get your point across right away. This saves time for the user because they know what is inside, and helps users convert quickly. Continue reading “5 Tips To Improve Your Email Marketing Campaign This Holiday!”

Lessons Learned: #AlexFromTarget

If you have been paying attention this week, you will know that a picture of a young man working at Target, Alex, has been going viral.

#alexfromtarget has really taken Twitter by storm this week, and it is amazing what having the right connections can do to influence people.

As we are watching this young man now grapple with what is fame, we can learn some things about marketing.

#1 Real life is still awesome…share it!

This all started with a simple picture of this young man working at Target. It appears he did not even know his picture was being taken; he was just doing his job. Rather, this was just a real guy, with a mediocre picture taken in a real setting.

What this tells us is that for the right audiences, … Continue reading

Make your Ecommerce Website Holiday Ready

The holiday season is often the most important time of the year for ecommerce businesses. Almost all the successful eStores experience higher volume of sales and even a major chunk of their yearly revenue during this season. The increased activity during this season has been a standard for the eCommerce industry. While you plan your marketing activities to advertise your products and drive more traffic, you have to ensure that your website is ready to not only handle increased web traffic, but also has the aesthetics and other necessary elements to capture more business from the visitors.

Here is a checklist of things you have to do to make sure your eCommerce website is ready to drive more sales during the festive season:

Optimize Your Home Page

The first step in getting ready for the holiday season is optimizing your home page. Decide on a strategy as to what you … Continue reading

How Humor Can Help Your Marketing Content

“Laughter is the best medicine!”

Why use humor in your marketing content? Humor is a hook! It can have the same impact as a strong headline that grabs the audience’s attention. A benefit of adding humor in your marketing campaigns is that it makes the audience more likely to pay attention and helps to keep their interest. An example of a successful humorous campaign is Taco Bell using a talking Chihuahua in their campaigns. Taco Bell experienced a substantial rise in sales and the mascot gained popularity as a pop icon.

Humor is effective in marketing because it delivers something unexpected and interesting. A lot of marketing material is straightforward and contains only facts and figures. You can take a different approach and incorporate humor into the material. Making someone laugh can act as an icebreaker and make the audience less apprehensive and more likely to view your material. However, … Continue reading

3 Content Strategies That Will Still Work in 2015

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Just about every business is familiar with SEO and Pay Per Click Marketing (I’m sure you’ve received many calls and emails to inform), but many business often ignore or dismiss simple, but effective content marketing strategies that can attract customers and help build your brand. With 2015 just around the corner, technology has presented marketers and business owners with effective options in a variety of mediums from video to audio and images. Yes, I realize it’s still a little early to talk about 2015, but the New Year is my favorite time of year.

Here are three marketing strategies that you should evaluate for the New Year:

Video Marketing

Perhaps it’s more accurate to say that video marketing is still a great strategy, because presence on sites like YouTube has become more and more necessary since streaming became popular and the cost of producing video dramatically decreased. YouTube contains one … Continue reading