Every ecommerce business tries to achieve higher conversion rates and increase average order values by getting shoppers to complete transactions and make their way through the sales funnel. However, many businesses face a hindrance in the last step of the funnel in the form of cart abandonment. Irrespective of the interest you generate on your products or amount of traffic on the website, generating revenue only happens when customers complete transactions. While cart abandonment is a universal problem faced by ecommerce businesses, regaining this lost business can often make the difference between a great business and good business.
In this two part series on cart abandonment, we address the do’s and don’ts businesses should follow to reduce cart abandonment and get customers back to complete their abandoned transaction. In the first part we will discuss what businesses need to do to handle cart abandonments.