Cart Abandonment – Do’s and Don’ts – Part 1

Every ecommerce business tries to achieve higher conversion rates and increase average order values by getting shoppers to complete transactions and make their way through the sales funnel. However, many businesses face a hindrance in the last step of the funnel in the form of cart abandonment. Irrespective of the interest you generate on your products or amount of traffic on the website, generating revenue only happens when customers complete transactions. While cart abandonment is a universal problem faced by ecommerce businesses, regaining this lost business can often make the difference between a great business and good business.

In this two part series on cart abandonment, we address the do’s and don’ts businesses should follow to reduce cart abandonment and get customers back to complete their abandoned transaction. In the first part we will discuss what businesses need to do to handle cart abandonments.

Cart Abandonment – What to do

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Potential of Pinterest

Pinterest flag

Pinterest has proven itself to be an extremely valuable social network by becoming the third most popular sharing channel behind Facebook and Twitter. It emerged in 2009, and within this short span of time has caught the eyes of the blogosphere, receiving more than 70 million visitors, who are mobile, active and more tactile; driving massive social sharing. Pinterest has changed from the social network of choice for mums to an essential marketing tool for businesses, with enormous e-commerce potential for increasing offline retail and lifestyle influence. With its focus on striking imagery and visuals, by encouraging its users to pin their favorite photos and images that depict style, recipes, craft, children, pets, recipes etc., it drives tons of referral traffic with an engaged and active community.

Pinterest is a massive virtual pinboard that allows people to look through interesting material, pin them while leaving comments. Every pin is a … Continue reading

Mobile SEO Success

Everyone knows that a mobile-friendly website is important, but a recent move by Google really underscores this fact: The search giant has sent mass notifications through Webmaster Tools to alert webmasters about mobile usability issues on their sites. These notifications also contained an ominous reminder that sites that aren’t mobile-friendly don’t rank well in mobile search results. If you haven’t yet optimized your site for mobile use, this is a great time to take the plunge. Let’s take a look at a few key points to consider when working on your mobile SEO.

Focus on the User Experience

Google’s goal is to provide searchers with search results that will deliver a quality experience each and every time; if your mobile website can’t fulfill those expectations, it won’t earn a top spot in the rankings. Be sure that your mobile site is clear and easy to navigate. An accessible, user-friendly mobile … Continue reading

Quick and easy tips for marketing your brand on Instgram

Instagram

Many small business owners find it difficult enough to keep up with website updates and blog content. We all know that you need to keep your content current and your blog rolling, but a large majority go beyond that and integrate social media into their marketing solutions. The problem with social media is that it’s like an old watch: you have to keep winding it or it will stop working.

There are a slew of social media platforms that are full of people all around the globe looking for your products and services. Most of you are familiar with the popular platforms like Facebook and Twitter, but there is a image centric platform that is very popular and a great way to engage users. Hint: it’s not Pinterest!

Instagram can be a great way to gain exposure and engagement with users that are interested in your brand or service. While it isn’t fully suited to every industry, it is particularly powerful for retail and manufacturers. Here are some quick tips to get you started on your Instragram journey!

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Google for Success

Google logotype on a keyboard buttonGoogle’s innovative search technologies connect millions of people around the world daily with information. Google features a number of powerful tools that are rich in search engine optimization (SEO), which makes businesses easier to find. Its targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience. Google is building a unified platform of applications and services that communicate with one another to allow brands to better connect with their customers. Small businesses looking to boost their search rankings are realizing that Google is a powerful visibility platform that can help generate more foot traffic to their stores. With Google+ the company identifies and authenticates users across all its services, including search, Gmail and YouTube to help improve those products and serve better advertisements. There are numerous ways you can take advantage of Google to gain more exposure for both your content and your … Continue reading

The Best Times To Send Emails Based On Your Marketing Objectives

Tips to get  your email marketing out of Death Valley.
Tips to get your email marketing out of Death Valley.

E-mail marketing ebbs and wanes in popularity, but it is still among the most important B2B marketing methods. One of the most popular question we hear at our agency is, “When is the best time to send emails so as to receive the best possible response?” But there is no one right answer because it depends on variables such as type of industries, whether target segments are B2B (Business to Business) or B2C (Business to Consumer), and may also depend on the demographic or psychographic characteristics of a list you’re sending to. Email marketing campaigns cannot be one size fits all, as your company, your industry, and your audience all have unique demands and needs.

Best Day for Your Email Campaign: Some Research

There are many contradictory resources, backed by extensive data or pure business logic, and each has valid and useful points. Let’s look as some of the major recommendations offered:

  • Mondays: Send Email Surveys

Mondays look promising for sending out email surveys, at time when you want to get feedback from your customers and prospects. According to SurveyMonkey, the response rate on Mondays were the best for email surveys, as on average, surveys sent out on Mondays received 10% greater responses.

  • Tuesdays & Thursdays: Launch Email Campaigns

Tuesdays and Thursdays are supposed to be the best days to send out email campaigns. MailChimp researched and found that Tuesdays and Thursdays are highest volume send days for email. Get Response concluded, after analyzing over 300 million messages, that emails sent on Tuesday had the highest open and click-through rates. Thursday wasn’t too far behind! Continue reading “The Best Times To Send Emails Based On Your Marketing Objectives”