2015 is Practically Here – Are You Ready?

Is it me or did 2014 zip by like a NASCAR race car? I feel like I was just sitting down to plan my 2014 year and now 2015 is upon us.

As a business owner, marketer or sales professional you likely had “big goals” for 2014, both professionally and personally.

How did that go for you?

Today, I want to talk to you about how to do more than set goals for 2015. Let’s make it happen. And let this be the year with the plot twist that changes the story of your business or your life for that matter.

Here are a few tips to make 2015 the best year ever for your business.

Start Now

Seriously, what are you waiting for? You don’t have to wait until 2015 to be awesome. The most important thing you can do when planning is to “start now.” You may not … Continue reading

5 Holiday Marketing Tips For Facebook

facebook holiday

Everyone knows that Facebook is a huge boon for any small business. We all know that you have to have a presence on the popular social network in order to stay connected with your followers and clientele, but most business owners miss a valuable opportunity when it comes to marketing on Facebook during the holidays. Here are some quick tips that will help you spread the word about your business this holiday season!

1) Focus on Mobile

Facebook has over 1 billion users that access the social network via mobile devices (such as tablets and smart phones.) Don’t miss out on this valuable traffic during the holiday this season, make sure you optimize content and ads for mobile platforms.

Facebook has mobile news feed options for ads, and you can optimize posts for mobile devices (160 characters or less, smaller images, etc.)

Continue reading “5 Holiday Marketing Tips For Facebook”

SEO Trends to Create an Excellent Online Presence

seo-trends-2015In the world of internet marketing and blogging, social media and SEO, nearly everything can change in a day. A key component in excellent online marketing is to make sure you keep up with the trends. When you do this, you can build a superb online presence and keep ahead of the curve to ensure your business or organization’s continued success.

In terms of search engine optimization (SEO), a trend that continues to change and be improved upon is that of conversational phrase searches. This particular aspect of driving business to your site is critical. The way a question is phrased, along with the way the search engine picks up on keywords, are important points to note. Is a whole phrase searched as a conversation, or are particular words within the phrase, keywords, being searched individually? Keep up with the updates in the varying search engines in order to keep … Continue reading

How Leveraging White Papers Can Be the Difference Between You and Your Competition

White papers are not as widely used in the manufacturing sector as in other sectors. The use of white papers can separate you from your competitors. A well-written white paper is an excellent marketing tool for a manufacturing business because it can help optimize your lead generation efforts.

What is a White Paper

According to Wikipedia, a white paper is an “authoritative report or guide helping readers understand an issue, solve a problem, or make a decision. White papers are used in two main spheres: government and business-to-business marketing.” A White Paper is an informational document that is used to promote the features of a solution, or a product or service offered by that company. White papers are used as a presale marketing tool, not as a post-sale support document. They educate potential customers on how your company’s product or service can help solve their problems or needs. White papers … Continue reading

Predictive Analytics to Improve Marketing Effectiveness

Washington Monument The only constant in the world of marketing is evolution and change. That is why more than ever for businesses to stay relevant and effective, marketers need to stay on their toes. Marketing has already embraced new ideas like digitization, social media, content marketing and automation marketing. The latest piece of the marketing puzzle is predictive analytics. Predictive analytics in layman’s terms use past data and statistics to model and predict the future. It helps marketers account for the variables that can be anticipated, to come up with relevant data to make smart decisions, for specific results.

What is Predictive Analysis?

Predictive analytics is business intelligence technology that uses a predictive model which compiles and interprets volumes of data, learning from the experience of an organization to predict actionable goals. This is not some sc-fi fantasy but already in use in diverse fields. An example of predictive analytics would be … Continue reading

A/B Testing: How to Make a Good Start

It is every marketer’s dream to design a campaign or a website with massive appeal to the target audience and exceptional conversion rates. More often than not, there are some tweaks and iterations to get to a marketing piece that attains its highest performance.

However, the most important question is whether the changes made to the website or a marketing campaign are driven by intuition or data. The data-driven approach, such as A/B testing, is more likely to lead you to success, and at a faster pace. Split testing or A/B testing helps you finalize the design that works for you in a methodical fashion.

A/B testing is a method of running various marketing experiments where in groups of customers receive marketing material with variations. The metrics derived from the behavior of these various customer groups are then analyzed to determine the design that attains the highest performance. A/B testing … Continue reading