Anyone can create a website to promote their products or services. But creating an effective, successful site takes planning and know-how. The payoff is that the best websites earn top real estate spaces on Google and turn random visitors into loyal customers.
How do these websites accomplish this? These well-designed sites provide an excellent user experience (UX) by offering well-constructed information architectures to make finding information quick and easy.
Information architecture (IA) is vital to UX design. It’s the way information is organized within website and mobile app structures to make it easy for the user to find exactly what they need in a minimal amount of time.
Creating a solid information architecture involves finding similar features in content, grouping common information objects, and adding internal links in documents to related documents on the same subject. Offering an optimized search utility for the site or app is also immensely helpful to users in finding the information they need fast. And everyone is in a hurry these days, aren’t they? Continue reading “Crafting Beautiful Websites: Where Information Architecture Meets User Experience”