Chatbots: A Bane or a Blessing?

 Chatbots: A Bane or a Blessing? 

New tech always attracts those who believe in the power it delivers, along with doubters who refuse to think a ‘better mousetrap’ is even possible. This is especially true when it comes to Chatbots, as it has been one of the most discussed topics among internet marketers, at least in the last year. 

Have you ever visited a website, opened their “live chat” box for immediate support, then shortly thereafter, come to realize you were speaking with one of the recent, trendy forms of artificial intelligence? Odds are if you do much online, this experience is one that’s not a stranger to you. 

More and more brands today are utilizing Chatbots to help lower overhead, answer questions, and streamline their operations. However, not everyone agrees it is a truly valuable addition to the marketing mix. Which means there’s a roadblock.Continue reading

Blog Abstract: How to Use Process-Level Value Propositions

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent Target Marketing article, “How to Use Process-Level Value Proposition (and Why It’s Essential to Customer Lifetime Value)” by Daniel Burstein with Marketing Sherpa.

This article points out the obvious, but isn’t it true that what is in front of our faces is what we often miss? I had not heard of the Marketing Sherpa work on the Four Essential Levels of Value Propositions, which are 1) Your primary value proposition, 2) your prospect-level value proposition, 3) your product-level value proposition, and 4) the subject of this piece, your process-level value proposition. Continue reading “Blog Abstract: How to Use Process-Level Value Propositions”

It Doesn’t Have to Be Dramatic: How to Make Email Marketing Work in 2019

How to make email work in a 2019 world where people are at war with their inbox? As a marketer, you can make use of effective ways of engaging the subscriber as well as using the data and technology that is available today. The goal of any email campaign should produce results that can be measured and that are experienced in a very personalized by the recipient. With the new technology that is available, here are some tips to keep your marketing team and your subscribers happy.

Use Artificial Intelligence … Intelligently

AI makes it easier to understand underlying correlations and to spot trends. At the present time, although there is a ton of data out there, many marketers are struggling to make sense of it. Or they are overwhelmed by it. AI can help monitor the subscriber while offering relevant suggestions; this will free up time for the marketer and the team. Continue reading “It Doesn’t Have to Be Dramatic: How to Make Email Marketing Work in 2019”

Invitation-Only Marketing Summit for Senior Execs

The CONNECT CMO Leadership Summit brings a fresh new perspective on how to optimize your company’s marketing operations. Its where industry leaders come together to build new business relationships and share best practices with other attendees working on the same priorities. Over 35 innovative sessions will include:

  • Influencing your Influencers: A Modern Approach to Building your Brand
  • The Porsche Problem: How CMOs Turn Around Stalled Transformations
  • Best Frenemies – Process vs. Progress: Balancing Innovation Rigor with Speed to Market
  • The Best Defense is a Good Offense: Positioning Marketing
  • The Applebee’s Turnaround Story

David Szetela, DirectiveGroup’s Director of Paid Search, will be a featured speaker. David is one of the world’s best-known experts in online advertising. A former Apple Computer executive and serial entrepreneur, he is dedicated to helping companies of all sizes maximize revenue and profit. He was recently recognized as one of the top 25 pay per click experts … Continue reading

Cognitive Fluency: The Psychology Secret to Higher Conversions

Every day, prospects and customers pass judgement about your products or services based on presentation. To develop new leads or build customer loyalty, getting your brand’s message right is crucial, especially for new businesses.

But to persuade a customer to do something, you need to know how to approach them in a way that makes them want to buy or share their information.

What is cognitive fluency?

In the most basic form, cognitive fluency is ease in which information is processed. Does the task feel difficult? Was the information easy to understand? Successful digital marketing is all about how we make our target audience feel – we want to use cognitive fluency to effect decision making.

When it comes to driving online conversions, long gone are the days of cluttered landing pages and annoying pop-ups. Instead, we’re now in the era of minimalism and letting the user call the shots.… Continue reading