Best Practices: How to Get Answers from Google Analytics Intelligence

Nowadays, businesses are moving towards machine learning solutions in order to automate the specialization of products tailored to client needs. Whether it’s a chatbot that learns from customer questions, or a system that progressively automates mundane employee tasks, machine learning provides a cost cutting technology that’s fundamentally changed the nature of business.  

Over the past couple years, the field of analytics intelligence has grown to tremendous proportions. Many companies use Google Analytics Intelligence, which refers to a set of features that utilizes machine learning in order to help business owners better understand collected data sets.   Continue reading “Best Practices: How to Get Answers from Google Analytics Intelligence”

[Blog Abstract] 8 Proven Ways to Make Cold Emails Work for You

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager of Web Development, Irina Boudreau, discusses an article by Rimma Sytnik at ConversionXL, “Cold Emails: Can They Work, Or Are They Just Spam?”.

Happy New Year, friends! 2020 is upon us and we’re taking a look at one oldie-but-goodie marketing tool that is still as effective today as it was in 1978. We are talking about email marketing. Can you believe that the first marketing email was sent in 1978?!

40+ years later it’s been tried and perfected (or attempted to be) by many. In this article, we’ll focus on using emails as part of an outbound lead generation strategy.

Continue reading “[Blog Abstract] 8 Proven Ways to Make Cold Emails Work for You”

Online Reputation Management: Not Just For Showoffs!

Every business, regardless of its size, needs to worry about its online reputation. In many ways, your internet presence is the new first introduction for your company, and you do not want it to be a negative one.

More consumers than ever before are searching to see what others have to say about your company before deciding to do business with you, so you must actively manage your online reputation. If you choose to ignore it, then your competitors will be glad to manage it for you with disastrous consequences.

There are several factors that you need to consider when managing your online reputation.

Create an Online Presence

The worse thing that you can do is make it hard for your customers to find you online. Therefore, you need to claim your listings on any review site that remotely ties to your business. You also need to create accounts on … Continue reading

Progressive Web Apps: A Way To Speed Page Load Time?

We all remember a time when using your mobile device to browse websites was needlessly painful, slow, and kludgy. Whether it’s buttons that were too small to click or text that scrolled off the side of the screen, it’s a wonder that we didn’t all give up in a collective sigh of frustration.  

Nowadays, it’s painless for users to access their favorite websites and interact with mobile content. For businesses of all sizes, it’s more important than ever to provide seamless, interruption-free access to content that’s primed for clients’ ease of use. These advancements have become possible with the invention of progressive web apps. 

Continue reading “Progressive Web Apps: A Way To Speed Page Load Time?”

What Does Taylor Swift Have to Do with Digital Marketing? Everything!

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an article from Forbes by Senior Contributor, Avery Blank “Taylor Swift’s Christmas Video: A Savvy Businesswoman’s Guide On How To Connect With People”.

I’ll admit it. When I think of people who have inspired me from a business perspective, I don’t think about the popstars my daughter listens to. Therefore, when I came across this article about Taylor Swift and her recently released music video, a Christmas song, being associated with business education, it caught my attention. Continue reading “What Does Taylor Swift Have to Do with Digital Marketing? Everything!”

Setting up Google Analytics: the Basics

As we enter the digital age, it’s become vital for businesses to develop a close understanding of their client’s unique desires, behavior, and demographics. Customer analytics is one of the most powerful signals that informs a company’s client-based interactions over time.  

Yet rather than sousing out the why of client metadata collection, we’re going to spend time getting your web analytic know-how up to speed. After all, a company’s website provides the largest pool of data-driven insight you’ll ever have — and it’s just waiting to be tapped into.   Continue reading “Setting up Google Analytics: the Basics”