Why You Should Consider Pinterest Advertising 

Have you thought about reaching out beyond Facebook, with its millions of advertisers, to get your products and message across to a wider audience? This exciting opportunity is waiting for your consideration and advertising dollars. 

It’s no secret that the revenue of Pinterest has grown. Ad growth spending has increased on this platform, and there are abundant reasons why, as a marketer, you should be a part Pinterest’s success. There are many reasons why hundreds of brands have chosen it for their advertising. A recent study by Neustar, with clients in retail, found that their returns were higher than with other social media by twice the amount. Here are some reasons why Pinterest might be a good fit for your business: 

What Pinterest is About 

People go to Pinterest to search for clothing to wear or decide what they might make for dinner or how to decorate the living room. Continue reading

How to Choose the Right Web Development Agency for Your B2B Company

For a growing company like yours, the list of business priorities, challenges and ideas never ends. As you prioritize business objectives driven by market demands, emerging technologies, stiff competition and evolving customer behaviors, your website must be solid and at the same time flexible to support your online business goals.

Give Your Website the Attention It Deserves and It Will Pay You Back

Studies show that in B2B transactions 57% of the buying decision has been made before engaging with Sales. To get the highest ROI from your website, you must treat it as a key sales tool assisting the buying process. And even after you closed the sale, can your website continue to serve your customers, vendors and partners in a way that makes their life easier? Does it reassure them that they made the best decision working with you? Does it save you money by automating tasks and enhancing customer service? Continue reading “How to Choose the Right Web Development Agency for Your B2B Company”

Blog Abstract: How to Respond to “Take It or Leave It”

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent Harvard Business Review article, “How to Respond to “Take It or Leave It”,” by Anyi Ma , Yu Yang and Krishna Savani.

This is a great article because we’ve all been in negotiations that at some point include a comment such as, “this is all I can do,” and implied or stated “take it or leave it.” These ultimatums are used because they generally work, and that is great if you are on the dealing side, but not so great if you are on the receiving side of the table. So what are your alternatives when you encounter such a situation? That is what this article is all about.

What is interesting is that it is yet another ‘mindset’ situation: in this … Continue reading

3 Steps to Using Automation to Keep Personalized Digital Marketing Alive

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses a Forbes. article by Forbes Councils Member, Anna Luo “3 Steps to Using Automation to Keep Personalized Digital Marketing Alive”.

Do you remember when the terms automation and machine learning were new and exciting? Or the days when you mentioned these terms that nobody knew what you were talking about? Sometimes I miss those days… Continue reading “3 Steps to Using Automation to Keep Personalized Digital Marketing Alive”

Killer Digital Marketing Tips: How To Write Ads That Convert

As most, if not all, marketers know, successful paid search campaigns, are only possible by getting the right message to the right audience at the right time. So, where do you start when your campaigns are not successful? That depends… but for this article, we will start with delivering the right message to the right person. Continue reading “Killer Digital Marketing Tips: How To Write Ads That Convert”

Crafting Beautiful Websites: Where Information Architecture Meets User Experience

Anyone can create a website to promote their products or services. But creating an effective, successful site takes planning and know-how. The payoff is that the best websites earn top real estate spaces on Google and turn random visitors into loyal customers.

How do these websites accomplish this? These well-designed sites provide an excellent user experience (UX) by offering well-constructed information architectures to make finding information quick and easy.

Information architecture (IA) is vital to UX design. It’s the way information is organized within website and mobile app structures to make it easy for the user to find exactly what they need in a minimal amount of time.

Creating a solid information architecture involves finding similar features in content, grouping common information objects, and adding internal links in documents to related documents on the same subject. Offering an optimized search utility for the site or app is also immensely helpful to users in finding the information they need fast. And everyone is in a hurry these days, aren’t they? Continue reading “Crafting Beautiful Websites: Where Information Architecture Meets User Experience”