Google Algorithm Updates: Expertise – Authority – Trustworthiness Matter

Ranking high in search engine results is about more than just keywords. You’ll get better digital marketing results when you keep abreast of the constantly changing landscape of SEO. That’s how you can stay at the top of the search rankings – or at least not get blindsided by the Google Algorithm. As anyone who’s ever tried to stay up to date with Google’s constantly evolving algorithm and adjust their marketing efforts accordingly can tell you, it isn’t easy. 

Here is everything you need to know to understand the context and a few tips that can simplify your path to improving your SEO results. 

 Quality content is more important than ever 

Google released its 160-page Search Quality Evaluator Guidelines in late 2015. A quick read through the guidelines tells us that Google ranks quality content among the top three page-quality factors. 

 On August … Continue reading

[Blog Abstract] Applying psychological and art principles to web design

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager of Web Development, Irina Boudreau, discusses the recent article by Peep Laja at ConversionXL, “8 Web Design Principles to Know in 2019”.

There’s always something new to learn when it comes to web design. New style trends, emerging typography, out-of-this-world creatives – all of it is support exciting to observe and apply. But, we must keep in mind that a website is not a piece of art. It is a marketing engine on a mission. And that mission is to help you run and grow your business.

We all want a website that converts. So we tent do focus our efforts on boosting the conversion tactics and implementing new techniques thinking that adding another button or adding an extra paragraph of SEO-pumped copy will get us to our … Continue reading

Predictive Analytics: Improving Marketing Results

With the influx of AI and big data, marketers now have powerful analytics tools at their disposal. Data-driven insights are used to enhance marketing efforts at every stage of the marketing funnel, with one of the most effective ones being predictive analytics. 

Let’s discuss what predictive analytics in marketing are, why brands need to utilize them and best practices for increasing ROI and improving marketing performance.  

Predictive Analytics Use Cases 

The ability to generate predictive analytics can make or break a marketing campaign. Through the use of data and analytics tools, businesses can determine where they need to be and when. But there are ways you need to go about analyzing the data, determining how to reach your target audience and ultimately, how to keep them:  

  •  Defining the outcomes: Determine the questions you want the data to answer. For example, “Which of my products is a repeat customer likely
… Continue reading

[Blog Abstract] One Marketer’s Take on Facebook’s Clear History

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Paid Advertising Strategist, Alexandra Sciocchetti, discusses the recent Martech Advisor article, “Ready to Be Forgotten: How Marketers Must Prepare for Facebook’s “Clear History” by Kazu Takiguchi, Founder and CEO.

We recently published a blog detailing the Facebook’s new Clear History feature (read it here). 

Continue reading “[Blog Abstract] One Marketer’s Take on Facebook’s Clear History”

Wake Up and Pay Attention: How to capture and Keep an Audience

In a world where brands have mere seconds to capture consumers’ attention, marketers need to find innovative ways to arrest and retain their target audience’s attention. Prior to the explosion of digital media, marketers only needed to create direct mailings, magazine and television ads to boost brand awareness and engagement. Now, with so much emphasis on multi-channel storytelling, the management of attention in marketing is crucial.

As much as we wish that consumers give our brands their undivided attention, the reality is that most consumers’ attention is severely fragmented. Brands need to face this challenge head-on, cut through the noise and make a memorable impact … all within less than 60 seconds. Continue reading “Wake Up and Pay Attention: How to capture and Keep an Audience”

Top 3 Digital Transformation Trends In Manufacturing For 2020

From time to time, team members will share their views stimulated by a piece from an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses an article from Forbes by contributor, Daniel Newman “Top 3 Digital Transformation Trends In Manufacturing For 2020”

If I had to choose one buzzword that has been consistent over the past few years, it would probably be “digital transformation”. Why? This phrase seems to be consistent year over year. Yes, in the technology, but (arguably) in the companies who adopt these new technologies.

I found Newman’s article very interesting as without saying so, Newman did a fabulous job of contradicting a popular manufacturer stereotype of being late adopters. As Newman states “It’s the manufacturing companies themselves recognizing the massive impact of connecting one’s work and processes to the IoT.” Continue reading “Top 3 Digital Transformation Trends In Manufacturing For 2020”