As we spend more time at home, viewer attention is shifting even more to online entertainment options. People are streaming on TV screens and using their mobile devices to watch their favorite shows more than ever, and that is opening additional opportunities for YouTube advertisers. Continue reading “YouTube, New Opportunities for Today”
A Redesign Checklist for You
Remember when you had your first website designed? You were excited, happy, and proud to have a digital representation of your brand. Now some time has passed and you are rebranding your company. That means you need to have a website redesign. There can be many reasons as why you need to update the look and feel of your website. This article will examine the process of starting a website redesign. But first, let’s take a look at some of those reasons that can force you to consider a redesign. Continue reading “How to Plan for a Successful Website Redesign”
In addition to well researched and optimized keywords, choosing—and continuously adding negative keywords ensures that you get the most qualified traffic based on your campaign goals. Negative keywords are one of the most powerful, and under-used, tools you have in your Google Ads campaigns. Continue reading “Negative Keywords in Google Ads”
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Paid Marketing, Kim Figor, discusses a Help Guide. article by Melinda Smith, M.A., and Lawrence Robinson “Coronavirus Anxiety: Coping with Stress, Fear, and Uncertainty”.
This is definitely an interesting, and to varying degrees for each person, a stressful time people and business around the world are living in. What exactly is causing all this stress? Most likely, it’s not just one thing, other than the uncertainty of everything. Apart from words like pandemic (which most of us have heard before) and the health implication on society, there is another layer which is what keeps me awake at night. I’m referring to how this Coronavirus is impacting, mostly our clients, but all businesses. Continue reading “Coronavirus Anxiety: Coping with Stress, Fear, and Uncertainty”
The purpose of branding is to build connections
with prospective and current customers. They want to understand the who
and the what behind the company they do business with. Although they’re
making a financial investment into a company, the brand allows them to make an
emotional investment, and this drives long-term loyalty.
One would think that C-levels and their marketing
teams would have the type of branding that develops loyalty in mind when
sending out their marketing and ads to the masses, but there’s been a bevy of
examples in the last year that prove otherwise. Below are examples of some of
the most forehead-slapping, head-scratching, bewildering, “Why did they do
that?!?”, and “Who approved that?!?” branding content of the last
year.
But in order to protect the not-so innocent, names
of companies won’t be mentioned. What will be mentioned are some of the
examples, … Continue reading
From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent CXL Institute article, “Marketing and Growth Lessons for Uncertain Times” by Derek Gleason.
So, I have a split brain and I want to share both perspectives.
First and foremost, we are a shared humanity across the globe and we are in a moment of crisis. Our top priority is to help ourselves, our families and loved ones, our employees and stakeholders, our clients and business partners to get through this. One of our clients received a surprisingly warm and heartfelt message from vendor in China yesterday, a message that is enormously heartening for all of us:
This awful situation will come to an end.
From the second perspective, many know that I am a business strategist and that my radar lights up … Continue reading
