Speak So Your Customers Hear You: Fast & Easy Neuromarketing Hacks

Do you need to improve your marketing conversions? Understanding the principles behind neuromarketing and applying them through some simple hacks can help.

The book Neuromarketing by Patrick Renvoise and Christophe Morin introduced marketers to the concept of three brain parts that can be scientifically tested through functional MRIs and by other means in 2006. They based their research on studies done at Harvard University in the 1990s, which discovered that the three parts of the brain work together before making a buying decision. The research shows that you must appeal to the emotional side of the brain, called the reptilian brain, for your marketing to be successful. Employ these hacks to appeal to the reptilian brain.

Prove Value to Your Target Audience

The reptilian part of the brain is very self-centered. Therefore, you must feed it with thoughts that you have its best interest at heart. One way that you … Continue reading

Avoid These Hidden Google Money Grabs

Yes, Google is a public company whose mantra needs to be “increasing shareholder value.” But unfortunately, there are a few “features” in Google Ads that maximize Google revenue by hiding default options that eat advertiser spend without delivering value.

We’ll start with faulty geotargeting.

By default, Google has your permission to display your ads to people all over the world – even if you use geotargeting (as most advertisers do).

For proof that this affects your Google Ads account, run a User Location report. You’ll likely see that your ads have been, for example, displayed to people outside the USA even if you have only targeted the USA – or even a small portion of the USA.

That’s likely wasting money – sometimes a lot of money. Continue reading “Avoid These Hidden Google Money Grabs”

Making the Most out of Scripts for Your PPC Campaigns

Wondering how Google scripts can automate your business? Here is everything you need to know to get you started.

In this article we will cover:

• What is a script/ how is it used
• How to use Ad scripts
• How can scripts help improve Google Ads
• Top Google Ad Scripts Continue reading “Making the Most out of Scripts for Your PPC Campaigns”

Time to get Snapchat Certified: What to expect from Snap Focus

Snapchat is a social media platform on the rise. A favorite for the younger generation, Snapchat reached 90% of all 13-24-year-olds and 75% of all 13-34-year-olds in the US last year. These trends are only growing as more and more teens abandon Facebook and head to Snapchat to stay in touch with friends during the COVID-19 era. 

Active Snapchatters open the app an average of 30 times per day. With such a large and engaged audience at our fingertips, now is a time to start advertising on Snapchat. 

Get a head start on Snapchat advertising with “Snap Focus” –  Snapchat’s brand new six-course certification program, which offers the opportunity for advertisers and agencies to master the intricacies of Snapchat Ads Manager and stay on top of everything Snapchat advertising has to offer. Continue reading “Time to get Snapchat Certified: What to expect from Snap Focus”

Is it Time to Hire a (new) PPC Agency?

Considering changing your PPC agency? Whether due to a change of personnel, issues with management, performance declines, or difficulties, the change should be considered with care. This article will be looking at factors used to determine the red-flags that arise with agencies, hiring an agency versus in-house approach, and whether to hire a specialty or full-service agency. Let’s get started.

First to consider: pay structures.

Continue reading “Is it Time to Hire a (new) PPC Agency?”

7 Steps to Make Your Website ADA Compliant

Whether you maintain your website in-house or partner with a digital agency for your online projects, the responsibility of ensuring ADA compliance for your website ultimately falls on you.

A mandate in Title III of the ADA states that all “places of public accommodation” are required by law to remove any “access barriers” that would inhibit a person with disabilities from accessing a business’ goods or services. ADA regulations affect transportation, employment, telecommunications, public and private spaces as well as state and local governments.

A website is a public space and thus must be accessible to persons with disabilities who may be using alternative ways of navigating and consuming web content. Continue reading “7 Steps to Make Your Website ADA Compliant”